subject: How Can I Use Video To Sell My Products? [print this page] You can also sell products that you do not currently own by using a drop shipper to supply the products and complete the fulfillment process for you. But, with the advantages come a number of challenges. First, you have to find those potential buyers and attract their attention out there in a crowd of millions of websites all calling out for attention. Second, you have to convince them of your credibility in an Internet world where identity theft is rising and customers do not deal with people, they deal with shopping carts and payment gateways. Finally, your customers can not walk into your well appointed store, smell the smells of new merchandise, touch and feel the products, compare one brand with another then make a decision based on all of their senses. How do you overcome these obstacles? On e of the ways might be through the use of video.
Video is one of the fastest growing methods for gaining recognition and establishing trust. Why? People understand video. Everyone watches TV and YouTube, the most popular video site, is a worldwide phenomenon. In fact, 72.5 percent of the population in the United States is now online, and 79 percent of US internet users view videos online. YouTube is the largest entertainment site on the internet and the sixth largest internet destination worldwide, with 5.3 billion page views by 80.7 million unique visitors per month. The average American user spends more than 5 hours a month watching online videos and 54 minutes a month on YouTube.
So how do you ride this wave? Think about recreating the advantages of a bricks and mortar store through video.
Sales videos
Use video to sell your products. What would your sales person say to a customer who walked through the front door? Anticipate the customers questions or needs then make a video that addresses those needs. If you sell sweaters from Central American countries, show the sweaters, describe how they are made, talk about washability, explain that they tend to run a bit small (or large) in the sizing or explain how the sizing compares to sizing in your country. Have a model available to try on the sweater, show it from all angles. You could even script an actual sale situation with a customer asking questions and a sales person responding, ending of course, with a sale!
Instructional Videos
Similar to the sales video but more educational, if you have a product that needs some instruction, make a video to do that. Show how to put the batteries into a product, how to cut hair with your special electric shears, how to locate metal underground with your metal detector. Give viewers special tips, information that a helpful sales person might impart such as, I tend to turn my sweaters inside out before I put them in the wash to protect the hand embroidery.
When you have a video that works for you, host it on YouTube with a link back to your site and take advantage of the 80.7 million monthly viewers.
