subject: Taxi Websites [print this page] Taxi Websites Taxi Websites
Having the right taxi websites for your business is critical. Firstly deciding that you would like to either start a new taxi website or enhance an existing site is important. Is your site earning you money, is is generating enquiries, either over the phone or by email? Put simply, can the internet help your existing taxi business to grow?
With the advent of Google now making up the vast majoprity of local searches worldwide, the answer to the above question is probably a resounding yes! So what are the options you need to make your taxi websites stand out from your competition.
1. Having a basic taxi website is a good start - globally taxi companies, with their often traditional forms of marketing, have been quite slow in embracing online advertising. By starting asite then you will start to get bookings, guaranteed and be ahead of your local competition!
2. Just having an online page is really not enough. Your taxi website needs to be found online and this is where a specialist taxi websites company can really help you - to provide you with a strong online presence that can begin to drive good, solid web traffic to your site and to really start to get your telephone ringing! Simple on page optimisation techniques can make a massive difference to how your customers view your business and how search engines will interpret the data to list you in their directories and organic listings.
3. Good content and strong links. Building a strong local catalogue of contacts like complimentary businesses who could perhaps link to your taxi website will help it to gain significant online presence. This is essential is you want to really benefit from good organic listings on google, yahoo, and bing, the big 3 search engines.
4. What do you want your customers to do when they are on your site? Some taxi companies are now doing more than just showcasing their telephone numbers. The more sophisticated taxi websites are now offering on line quotations and booking systems. Others also go further and encourage local membership of their site which in turn enables the taxi website to collate valuable user data that can be used for future marketing opportunities. The potential is of course limitless but most taxi companies the world over will only have limited budgets and so it is advisable to start with a basic website that can show static information on locations, prices, special offers alongside a quote/booking engine to begin with.
5. A well designed taxi website will drive more traffic and customers to your business. You can also use your site to further enhance your local brand/offer/niche that can help you differentiate your service from others - a really important point when you consider how competitive the markets for taxi and private hire cars are across the world!
6. You want your customers to choose you when they are browsing online. It still amazes us when we come across taxi websites that are poorly laid out, have no clear navigational structure and do not make full use of the page titles and descriptions. These are basic errors which are easily remedied by an expert. A home made web page will simply showcase your site in a bad light and so it is so important that you decide early on what is the purpose of your taxi website, what you want it to do, and what iimage you want to set for everyone to see. You want a browsing customer to book your service and so at taxi bookings onlinewe work with you on a range of options to ensure that customers are quickly drawn and guided to the "activity" functions on your site, the purchase or transactional pages, to provide either an online quote, make a phone call or to even book online. This is once again a critical piece of your taxi website strategy which is simple to understand but quite often difficult to implement.
Building and developing a website is easy. Building and developing a taxi website that can beat off your competitors and drive up your sales can be difficult if you don't get proper advice. The production of good, well ranked taxi websites is a specialist area and so speak to the team at Taxi Bookings Online today for your completetaxi website service.
