subject: Article Marketing - The 4 Major Benefits [print this page] Article Marketing - The 4 Major Benefits Article Marketing - The 4 Major Benefits
Targeted traffic to your site
Brand yourself as an expert in your field of business
Valuable backlinks to your site
increase your search engine ranking
Article marketing is an internet marketing that small business should not ignore. It is fairly cheap to run (in fact it is free if you write your own articles), cost effective and will continue to drive traffic to your site months after you published it.
Like pay per click advertising, article marketing only sends visitors to your site who are looking for the service you offer or products you sell. Your SEO articles will only appear when your prospects types in your keywords therefore targeting only visitors already interested in your products or services.
The beauty of a well-written SEO articles is that you don't have to pay every time your prospects click the link to your website. Although it does not directly sell, it brands you as an expert in your business, therefore building trust with your prospects. When they are looking to buy the product you are selling, they are more likely to buy from you.
Most consumers conduct a research first before they buy whether to learn more about the products, the prices or the companies where the products are available. Article marketing puts your company in front of the consumers without you having to pay the cost of their research.
Other web masters use article directories for their web content. By submitting your SEO articles to directories, you get hundreds of backlinks pointing to your website if your articles are published in other informational websites. If it is really very good, some top internet ezines with very high readership may feature it, giving you exposures that will otherwise cost you a lot of money. Not to mention that some print publications also use articles from the internet for their content. These are valuable exposure for very little monetary investment (your time investment is another matter.) Even without being picked by big internet publication, quality backlinks to your website increases your search engine ranking, bringing more traffic to your site.
