subject: 10 Ways to Grow your Business using Email Marketing [print this page] 10 Ways to Grow your Business using Email Marketing
If you've decided to use an auto responder as part of your email marketing strategy you may find yourself struggling for ideas of how to use it effectively to promote your business activities.
I've decided to share a few ideas that could help start you off in the right direction. Select the ones that you help you achieve your business goals, and come up with other ideas of your own.
You can use an auto responder to:
1. Welcome your subscribers as they join your mailing list, and thank them for making the decision to join.
2. Introduce new subscribers to your business, sharing with them benefits your business can deliver to them.
3. Showcase your new products and services.
4. Share tips, or quotes with them, that can help them move towards achieving their personal and business goals.
5. Help them to increase their knowledge in a particular area, by providing them with an e-report or e-book rich with valuable content.
6. Train them, by delivering to their mail box the 7 day e-course you just developed.
7. Inform them of upcoming teleclasses, or teleseminars that they might benefit from.
8. Send them links to new articles you've added to your blog, your website, a video, or podcast that you might feel would be a point of interest for them.
9. Send a receipt and a thank you email once a subscriber has made a purchase from your business or website.
10. Send them details of how to download or obtain a recently purchased product.
As a small business owner you must realize that you cannot ignore, or neglect your customers and survive. If you are not talking to them, someone else is; and whoever is spending more time with them, will eventually turn out to be their preferred supplier.
