subject: Is Google Instant Affecting Seo Services [print this page] Once Google announced its new system, Google Instant, a lot of people grew very concerned very quickly. According to the information that was provided, Google would display real-time results as the user types. This made many, many people panic about the SEO services that they were paying for on their website/websites. A lot of people believe still that Google Instant will affect their SEO efforts badly as the real-time results that are now generated even quicker than before simply mean that fewer people than ever are going to click through anywhere past the first page of results. Therefore, the importance of obtaining a page on search engine ranking position is now more important than ever before.
Google Instant, for the end user is a great new piece of technology. Allowing us to move more quickly and efficiently throughout our daily online searches, it does seem to speed a lot of things up for people. However, although helpful for many, a lot of people do not see the reasons behind the change and are not getting along well with it at all. From the point of view of any providers out there offering SEO services, good SEO is about understanding the end user and their clicking and page scanning patterns. Therefore, if this is something you believe will change, surely it can be studied and changes made to the existing packages that are done for your clients?
The way in which people search for the material they need may quite possibly change over time, but this will not be a quick change and all SEO can be altered wherever needed to suit this. For instance, the way in which a user's search may change is rather obvious and therefore, the SEO campaigns can then be worked around this. When a user is searching for a particular word or phrase such as "advantages of whitening toothpaste" and Google instants directs them to another site with a different type of tooth whitener for sale, the website working on SEO for the initial search term will not be too happy as you can see! However, maybe checking the different types of keywords related to your own and including these in your SEO campaign too may help with this. Google and its spokespeople are still issuing statements to explain themselves and are also answering many more user queries on a day to day basis now, so we will just have to sit back and see how things go for now!
