subject: Digital Signs Convey Information in a Way That Connects [print this page] Digital Signs Convey Information in a Way That Connects
The use of signs and other advertising displays in a business are nearly a requirement for proper business functioning in the civilized world, but in this day and age, when many have learned to ignore traditional modes of advertising, new solutions are needed that stand out from the typical billboards. One of the most attractive solutions in American's modern cities are digital signs.A display that functions much like an HDTV, but with the sole purpose being to display information, these new contraptions offer a lot of functional answers for business owners. They are interactive in nature, so in many cases the information can be changed by just touching the screen and allowing users to guide themselves. Naturally, this takes a bit of configuration, but in many cases the software is Internet based, making it easy for users to set up or change their displays from a centralized location.But what types of businesses can use this technology to their advantage? Well, that's really a big question, and a better one might be: what kind of businesses do not have a use for digital technology?Indeed, we are seeing the technology show its face in all kinds of different industries. They are extremely popular with large, and resort-style hotels. Education centers seem to take to digital technology really well and use them as a way to recognize contributions, provide easy navigation, or communicate with the student body. You can find them in banks as a cure for monotony or a way to set the atmosphere. And even smaller establishments like restaurants and stores.A restaurant owner often finds they can use signs to display their menu or any daily specials. If an establishment sells breakfast during the morning but also serves a different dinner menu during the lunch and evening hours, they may want the menu to change, and in many cases, they do this manually.A digital display allows this to be automated by a time-clock so that they switch their display without having to do anythingthis is a very simplified and just one version of how restaurant owners are using the technology.How about stores? An electronics store could use a sign to broadcast any deals or new products that they might have. In a way that draws customer attention and engages them, the business can show customers all about the new product and its benefits. It's like a commercial always playing, at any timeand one that people want to watch!Digital signs can be used almost anywhere and they can be virtually any size. From small, to large, to gigantic, or you could even look into creating a huge video wall. Video walls are essentially a group of digital signs that can be used to display nearly any amount of information.Whatever it is you need to display, and no matter how much information you have, you will have absolutely no problem getting it across so long as you have the right equipment. Other solutions available in the marketplace are wayfinding displays, interactive donor recognition, advanced LED displays, and many more. More uses are added all the time.
