subject: Factors that Contribute to Business Success [print this page] Factors that Contribute to Business Success
Factors that contribute to the success of online businesses
Think of two most successful online businesses. What makes these two online businesses so successful? It's because;
They have credibility well known and trusted
They specialize online - 24/365
They have hundreds of affiliates
Their products are affordable
The products can shipped all over the world
They sell other people's products
They are a one stop e-Retail stores for publishers to market and sell their products
They have secure and safe payment processing systems
They offer guarantees and allow refunds
They sell a wide collection of products
They allow reviews on certain products for prospects to read
Their products are easily obtainable and faster to obtain
Factors that contribute to both online and off line businesses success
Sell a collection of different products
Use own or rented database to market their product
Sell or give away a cheap product as a way of attracting customers
Sell back-end products once customer has indicated interest in the cheap or give away product
Continually developing and seeking new products
Testing the product on an identified niche market
Practice excellent customer care
Allow refunds
Offer guarantees
Offer free reports abouttheir products
Ask for referrals -ask your customers to tell a friend about your product
Have your sales letter expertly developed
Effective headlines are the key
Use benefits and advantages through comparisons, analysis and credentials
Ask your visitors to tell you where they heard about your product or business
Use testimonials from satisfied customers
Sell useful and unique products not sold in conventional stores
Sell products that satisfy a need or solve a problem
Use different approaches to market and advertise in different media
Use different packaging for different products and sell at a variety of prices
Spend time studying the most successful, innovative and profitable ideas people in other industries use to grow their businesses
Test, test and test different approaches on your marketing efforts
Keep track of your performance and results
They have createdsystems that work on automation by identifying monotonous work and automating the work, e.g. frequently asked questions can be answered on your website.
Advantages of automation are instant access to answers from prospective customers; eliminating monotonous work, do away with mistakes; allows you and your team free time and eliminates quality assuring work done manually.
Factors contributing to the success of your website
Create a website with a headline that provides a specific benefit to visitors, why they should stay on your website and what's in it for them
Create an interactive website an editorial page where visitors to your site can contribute via articles, reviews, stories, ideas and viewpoints
Create a bulletin board where visitors can ask questions and let other visitors answer the questions
Ask your visitors for suggestions about how they would like the website to grow and serve them better
Create a regular poll or survey and post the most interesting comments about the topic
Sponsor interesting contents
Allow visitors to share their success stories
Remember that it takes a combined, integrated, systematic approach to market, brand and promote your product or business. Focus on your plan and start looking at how other businesses sell, market, build and keep their customers. Note all TV, Radio and newspaper commercials that convinces you to buy and adopt and adapt them to your business. Stop throwing away commercial mail before you study the methods they have used to market their products. You may find incredible strategies or approaches that you can use directly. Always be on the look out for perfect success practices used in other industries and ask yourself how can this commercial or sales pitch directly or indirectly apply to what you do.
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