subject: Social Media Marketing Machines For Online Lead Generation [print this page] What Makes a Successful Online Lead Generation with Social Media Marketing Machines?
Online lead generation could be a tough nut to crack for most businesses and entrepreneurs. In fact, many of them have not a single clue about it.
Many people think that the key to a successful online business, or rather, the key to making a sale on your business website is by sticking to search engine optimization practices (SEO) or heavy promotion, and that's where they come out wrong. Sales conversion doesn't just happen because of SEO or paying up loads of money for advertising- it relies on a successful and effective online lead generation.
Online lead generation means being able to grab and sustain a customer's attention, all the more, gain their loyalty through a combination of internet marketing tools. Here's a quick run-down of the tips for a successful online lead generation:
1. First, go old-school.
Sure, you may have some educational background on marketing, but you only need smarts to get ahead of the competition. Two can play a game, so know your competitor's sources and find out the things that will make you stand out in your playing field.
2. Get a toll-free number!
Businesses and entrepreneurs forget the fact that there are still people who don't go online everyday. So give them a reason to pick up the phone and call you to inquire about your services and products. Have a real person answering your calls and offer to send customers your catalog (even if it's already on your website). This could also be a good way to get potential customer's personal information, so you can keep them posted about your discounts and new products. Just keep in mind to get that toll-free number seen on your website and on other social media sites too.
3. Get people to subscribe via email.
Consumers hop from one website to another, and it only takes an hour or so for them to forget all about you. Getting them to subscribe to your newsletter via email will help them to remember you and your brand even in the next few months. Send them feature articles about your products and services, trends in the market, discounts and promos or anything related to your business that will help gain their trust and establish your credibility. These could send them back to your website to buy something.
4. Call-to-actions: work it.
Remember that it is in the fifth or sixth contact with a customer before you can get them to make up their minds and buy something from you. The same applies to keeping your customers interested. Call-to-actions, whether placed in a video or on an article, engage your visitors and keep them browsing over your website. Who knows, maybe they'll stumble upon a product that they really like on your website and end up buying it.
5. Offer freebies.
Who doesn't like free stuff, right? Show site visitors that you value them and their time by offering a free product that will make them remember you and your brand. If you provide services, ask customers to fill up a free evaluation form, and offer them free advice or discounts for their needs.
Online lead generation is the sharpest tool in your shed to keep customers coming back for more of your products and services. Just follow the simple rules stated above and your business will be on a roll in no time.
