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subject: Colors Of A Brochure Design [print this page]

Suppose you have been provided with some papers containing the information of a certain company and its products. They are just the simple, ordinary white papers with a text written onto them with black ink. How many of you will bother to waste your time in reading these loaded pages of information? Probably no one or may be those for whom it is mandatory to go through the text due to some official interest. If on the other hand you are provided with papers containing some good images and appealing outlook, you are charged to hold it in your hands and see what it is all about? This is the power of colors that they can turn the moods and emotions of individuals.

Brochure of an organization has become the necessity for effective marketing. Organizations without a brochure are not considered professional. It creates the identity for your business thats why it should be highly effective and impressive. The effectiveness of a is measured by the amount of interest it is able to develop in your clients to go through the information that your brochure carries and colors play a prominent role in developing this interest. Colors have their own language of communication which is the key that can turn on moods of your target customers if, used sensibly and carefully.

Product line: Your brochure design should be filled with colors which best represent your product line or your services. Demands for colors change with the nature of the business. If your products are stylish and modern then use the funky colors while if your products are more of traditional and antique sort then you should go with bronze, rust and colors of near by family.

Match your web design: A brochure doesnt contain the detailed information of an organization. It is the website to which one has to refer when he needs to know an extended perspective of that organization. Therefore, there should be some common features among your brochure design and web design so that it is easier for your clients to relate them with each other.

Nature of Business: every individual has a different nature and the likes and dislikes change accordingly. Similarly the use of colors in your brochure design of an organization changes with the change in the nature of your business. For example a brochure design foe a bank shouldnt contain funky colors while a brochure design for a shopping gala should contain bright and refreshing colors.

Choosing the colors for your colors by considering all above parameters in not the only task but one should also keep the budget in mind. Increasing the number of colors will increase the cost of your brochure. The color ink used should be of high quality because that plays a big role in casting the impression about the caliber of your organization in front your customers and your competitors.

Colors are the foremost of all the elements responsible for grabbing the attention of the customers for a brochure.

by: Claudia Winifred



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