subject: Coach A Change In The End Of The Story. Brand Luxuriant [print this page] COACH a change in the end of the storyCOACH a change in the end of the story. Brand luxuriant
COACH of the brand, believe in recent years, it is not strange to you. With more and more as many peoples COACH bag bag , the first brand, COACH of high-end brand image and the people. The COACH brand positioning for American famous leather products and accessories. COACH kept excellentquality, durable, strong enough to become a luxury brand conditions, but compared with the traditional European luxury brands, COACH, the average price of less than half of them.
C O A C H was born in nineteen forty-one, its founder liu frank blessing from the first pair of traditional in baseball glove making inspiration. He found the baseball glove more smooth, so he learn the techniques, and after careful treatment, solid baseball glove leather becomes soft and durable. This kind of leather with charming natural grain, and need not complicated maintenance skill, also can maintain the original appearance. In the 1950s, the COACH has to launch dozens of style of classic, handbag design. These handbags manufacture craft masterly, quality durability, in the United States in the female consumers to establish good reputation, and gradually became the first brand leather.
In the 1990s, COACH in senior European brand, into the development of the break. Business week had such assessment: COACH durable, however, is a conservative formalist exit popular brand. COACH brand products design style, although the quality has always quadrature, but with GU C C I, P R A DA European leather trendy etc. In the market, the COACH rapidly occupation of some old customers began to leave, the COACH facing enormous pressure of competition. And now, it has emerged a youthful vitality of the brand, customers are 70 percent of women aged 25-35, the age is the main brand vitality customer-groups PinPaiZhan also greatly enhanced, the pros, a bright future. From a native American market apathy, among the characteristic, luxuriant change as global brand of a luxury brand, the transformation is every COACH to achieve brand upgrades, even to the top luxury brand of Chinese enterprises should miss the story.
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