subject: Marketing Internet Bingo [print this page] Marketing Internet Bingo Marketing Internet Bingo
Marketing Internet Bingo
In the UK and Europe internet bingo is wildly popular and now rivals online poker for the title of most popular online game. There are over 250 websites serving the UK market and during the past three years bingo providers have entered new markets in Europe and Scandinavia. Internet bingo has been a big hit in Sweden and in Spain internet bingo has attracted thousands of new players. Many industry experts say the market is saturated and competition within the bingo industry is keen. Online bingo providers have used a wide variety of marketing techniques to attract new players and retain established players. Bingo operators hope to build brand loyalty by offering new and established players with a wide variety of incentives. In the UK bingo providers are spending millions of pounds on television advertising. Americans visiting the UK are often astounded to see gambling advertisements on television. Ads for anything related to gambling are forbidden by federal law in the US.
In the UK 'Foxy the fox' is a familiar sight on TV promoting Foxy bingo. Foxy bingo has spent up to 500,000 ($742,211 USD) producing new television ads. Other television ads for internet bingo have featured humorous sketches that would make Monty Python proud. Major bingo brands such as Virgin and Gala bingo routinely run television ads. Ads for internet bingo can be targeted towards specific regions and demographics. Since most online bingo players are females in the 30 to 50 age group most of the television ads are designed to appeal to this group.
Offering players' incentives and bingo bonuses are even more effective than TV ads. Most bingo websites offer some sort of deposit or sign up bonus. Some of these bonuses can be quite substantial and players can triple or even quintuple the size of their initial deposits. Although these bonuses can only be used to purchase cards and play the various side games offered by most bingo sites many players choose a bingo site based on the size of the bingo bonuses offered.
Free bingo is a highly effective marketing technique especially in hard economic times. Many bingo sites offer players the chance to win cash while playing free bingo. Ever changing technology is bound to bring new promotions and games. Most of the major UK bingo brands spend millions of pounds on marketing and their investment seems to be paying off. Despite the ongoing global recession internet bingo is expanding and the future looks bright for the industry.
