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subject: How To Properly Use Safelist Marketing [print this page]

When a marketer joins a safelist he/she generally does so by signing up

for a free account. Upon registration a list and contact email address

must be furnished. Members must also agree to receive emails from other

members. These emails normally are received in the list email account and

thousands per day may show up. The only exception to this is when a solo

ad email is received. This will appear in the member's contact account.

When emails are received the member clicks on the credit link in the body

of the email and then must view the senders website for 10-20 seconds

before earning credits. Credits are then earned and can be used to

send emails promoting the member's site to other members.

Here lies the problem...

List emails are rarely read. Members game the system by scanning the

opened emails for the credit links. When found, it's right clicked and

sent to "open in new tab". Sometimes 10-12 emails are opened and the credit

links sent to the opened tab field. By the time the last tab

is created the required viewing time has expired and all tabs are then

deleted and credits earned from the 10-12 emails. No email was read and

no websites visited.

The above information should not be seen as a total repudiation of safelist

advertising. It can be a valuable marketing tool if used properly.

TIPS:

1) Since most list emails won't be read, marketers should send solo emails

to the member's contact list. Yes, these solo ads will cost money, but

generally not much. Some safelists allow members to use credits for buying

solo emails.

2) Choose a safelist that limits the number of solo emails sent out per day.

If you belong to a safelist that allows you to send 1,000 emails per day and

that same safelist sends out 40 solo emails to your contact email account

per day, how many credit links will you click on? The answer is only the

number you need to earn your credits. Some won't, but many will. If 20 are

clicked then that means 20 aren't.

3) The subject line in your email should cause the reader to want to open

your email. This is the most important element of an email.

4) Lengthy emails tend to turn some readers off. Quickly get to the point.

generally speaking, the more you write the more it appears boring

5) Keep it simple and stay focused.

Safelist advertising will work, but only if you use them effectively. If you

take the time to compose an email that draws the reader's attention, your

email stands a better chance of being read.

Don't be apprehensive about trying other methods for promoting your internet

business. Read articles describing other methods, such as, marketing with

articles, pay for view, and banner advertising

The more tools you have in your marketing toolbox the more successful your

business will be.

by: John Blume

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