subject: How To Use Google Analytics To Help With Google Site Placement [print this page] How To Use Google Analytics To Help With Google Site Placement
Google's AdWords network has become one of the biggest online PPC ad networks. Millions of users everyday around the world are exposed to ads from Google. How many of those are your ads, and how many out of those millions are seeing them?
If you are using Adwords then you are probably already running a search campaign, but are you on the content network?
If you aren't, well, why not?
You're missing out on the opportunity to exponentially expand your reach to customers around the world that you aren't getting to by using search. Using Google Analytics to help you refine your Google site placement within the content network can maximize your results from a content campaign.
There are thousands and thousands of sites to choose from on the content network, but you can choose the sites where you want your ads to appear. It can be overwhelming when you're first trying to figure out what your campaign will be. There's more than one way to manage your content campaign with the goal of optimizing your results.
The issue that you will face as a newbie to the use of the Adwords Content Network is this:how will you decide on which pages to place your ads? In Google Analytics there's a very useful tool that helps you with exactly that issue.It is the Google Placement Tool and to get very focused campaigns it is a very use product.
Using the referring sites report in Google Analytics, you can see all of the sites that sent visitors to your site. These are usually people who are writing about your site, such as press, articles, blogs, forums, or other online publications. A lot of these referring sites are part of the Google content network, and you're able to run advertisements on them.
So why not run your content network ads on these sites? They've already proven to have an audience interested in your product or service. This is a super-easy way to get access to a highly targeted audience without any extra cost.
To achieve this you'll need to use the Google Placement Tool. You start by importing the list of referring sites into your AdWords campaign, and then export the referring sites list into a .csv. Next, you copy the list of sites, and then paste it into a placement targeted campaign that you've already set up in AdWords.
That is really just about all you need to do to start running a highly-targeted campaign on sites that are already talking about you. Since it takes so litle time to do, usually only about 5 minutes, what reason could you have for not trying it out?
