subject: The Probability of Nokia repeating the mistakes of MOTOROLA [print this page] The Probability of Nokia repeating the mistakes of MOTOROLA
Objectively speaking, Nokia in products is not entirely from behind the development of obsolete. In the past 10 years, the funds for research and pick Nokia nearly 360 million euros, accounts for 10% of the same income, in the past year, Nokia's r&d input is the apple of nearly six times.
But unfortunately, Nokia has failed to take a comparable to compete with the iPhone products. In early last year, investment Banks Jeffries and Co. Analysts Simpson pointed out, the Lee of Nokia, MOTOROLA's "moment" (means life and death, we must innovate to survive).
Once the phone giants MOTOROLA with single handset and achieve success, but also because of the peak, excessive dependence on a product, not aware of the industry and gradually declined rapidly changing, Nokia and apple factories far behind.
In the popular, let clamshell cell phones including cell phone manufacturer, catch up with the first cell market, and greatly reduced the difference with Nokia, but that does not make from injury and viscera Nokia, But now, Nokia cell phones, Internet functions in touch on the cell phone in let it faces many challenges.
Besides that, WangLiuSheng Smartphone competition advantage that the original Nokia's advantage is weakened, users are shunt, there are new operating system caused by the user experience, Nokia original consumer advantage of operating system, but no longer restricted to a certain extent in the development of the market in Smartphone model, and to the original star market to change the relatively slow movement, Nokia explicitly.
Nokia also has some innovation and change. All the cell phone in the enterprise, the transformation of the proposed strategy is Nokia, time can be traced back to the end of 2006, at least in early 2007, even if not iPhone apple and bodacious App ".
We have to admit the perception of Nokia, time is from understanding to action, Nokia is no other competitors more agile and more quickly. Until now, Nokia cell Internet strategy implementation still not lukewarm not fire, especially with the enormous success of "App, even Andriod promising Market also demonstrating thriving vitality.
Obviously, even in the application for the shop, "and Andriod Market model between more users, it increases the difficulty of the transformation of Nokia Internet.
The data shows, in the OVUM over the past 12 months, 65% of cell phones are used by the beginning of the shop. Cell applications store trend growth rather fierce, not surprisingly, built-in applications store has become the "standard" cell phone. In 2010, this trend will almost certainly have 100%, because now to the Lord to grow the players that cell phones can simply using third-party applications are necessary conditions.
In addition, the price is one of the strategies, Nokia, Nokia cellular phone in the past five years, the average price of a 44% to drop, 62. In the first quarter of this year, the average price of Nokia Smartphone for 155 euros, below 9 months before the Euro. 190 Obviously, these strategies "take temporary solution not effect a permanent cure".
The current circumstances than Nokia is mainly from competitors, greater challenge than from their own. As the year of management problems of MOTOROLA and Nokia's strategic errors, productivity and market share its arguably become the industry leader, but if you can be with the rapid advantages in product innovation and application software platform and realize the perfect combination, Nokia will remain the throne of dominance in the world of cell phones, from far, and in order to do this, Nokia is in painful struggle.
