subject: Information Product Creation - Include Your Prospects In The Process Of Creating An Info Product [print this page] Launching a new information product takes time, effort, and marketing skills. You can ensure that you make more sales than ever by including your list in the entire process. I now do this on a regular basis and it has paid off handsomely.
By disclosing why I am creating the info product, what my prospects can hope to gain by purchasing it, and giving them a good reason to buy it now, I am able to sell more than ever.
The first step with this technique is to create an information product that will help your prospects to achieve their goals. This comes from listening to their questions, answering them, and solving their problems.
If you do not do this for the people who have come to you for information, then someone else in your niche will.
I will share an example of a product I created just a few months ago to demonstrate how this has worked for me. I have been marketing for several small businesses since 2007. I set up blogs for them, send some press releases, and write articles about what they do in their business.
For the handyman, I write about replacing kitchen faucets and installing ceiling fans; for the plumbers I may write about trenchless sewer repair; and for the insurance agent, I blog about the rising cost of homeowner's insurance in southern California.
What I have been doing for these small service businesses has helped to keep their phones ringing, even during the recession. They pay me by the month, instead of spending money on more traditional types of marketing.
During the past couple of years I have shared this information with my list, using article marketing, press releases, and blogging as examples of how to get your name out on the Internet.
Then social networking sites took off, and I added that to what I was doing for the businesses to market them in an even bigger way.
On several of my teleseminars people began to ask about how they could learn to market for small businesses in their communities.
They wanted to help their friends and family members to get more customers so they would not suffer during the recession. Soon I decided that I should create a product that would teach others how to do what I was doing. The benefits would be huge to everyone involved.
As soon as I created this information product I began to talk about it on my teleseminars and in my emails to my list. The excitement began to build as I held preview calls to describe the new product in detail.
I wrote about it on my blog and on Twitter. Within a few days I was selling many copies of my program and my new students got down to work.
Think about an information product you could create for your prospects. Listen to the questions they ask you.
Create a survey to find out the details of what they want, rather than creating something you believe they need. Share the creation process with them as you go along.
You will be amazed at the success you achieve when you connect with your list and help to solve their problems with your info products.
