subject: China 3G Nokia Motorola battles start to have "weaknesses" - Nokia, Motorola - Communications Industry [print this page] China 3G Nokia Motorola battles start to have "weaknesses" - Nokia, Motorola - Communications Industry
Nokia Motorola, China mobile phone market, new and old king, in the last week have announced the latest 3G strategy.
In the wine market, "old world" wine by virtue of their expansive background, in the "New World" wines are a large number accounted for a substantial market share, the price remained to live in, praise degree of superiority and superior brand status. In the ever-changing mobile phone market, such as Nokia, Motorola, and it is administered 2G era ushered in the "old world" brand, Apple, LG, ZTE , Huawei, Dopod this "New World" brand more and more active 3G era, is shown by product design and marketing strategies are the lack of dynamic weakness.
Nokia independence re- WCDMA Last week, Motorola and Nokia have in their new conference to announce his own against the Chinese 3G market, the overall strategy, and comparison, ZTE, Dopod, Yulong Cool and other domestic manufacturers of 3G strategies into implementation phase of the two established players in general than the earlier two to three months.
Held in June 25 called "Easy Internet life" of the General Assembly, the Nokia released and show a total of 10 3G terminals, of which 9 are for the WCDMA standard, only 8208 a mobile phone support CDMAEVDO standards are pursued which does not support the TD standard phone.
Obviously, the biggest advantage is that the traditional non-custom channel operators, Nokia, expect this advantage in the 3G era to continue. As the most extensive global coverage, and in product design differences in the Chinese market and overseas market level of the smallest 3G standard, WCDMA handset sales for the first quarter of this year, significant decline in the Nokia, is also the least risky.
For the Chinese 3G standard TD-SCDMA own absence, Tang Yuan, vice president of Nokia, the world? Is that the end of this year Nokia will launch its first TD mobile phones. However, Nokia CDMA2000 standard only in the Chinese market a product point of view, Nokia CDMA2000 TD and two standard chain immature enthusiasm was not high.
, However, only rely on traditional channels advantage, specializing in the lowest risk of WCDMA handsets will be able to extend the size of Nokia in 2G Era advantage of it? Nokia's vision would not be so short-obviously. A year ago, Nokia has started from the terminal manufacturers and service providers to Internet content strategy for transformation, and the ICT (Information Communications technology Area) all the peer industry, like Nokia have also seen the infinite potential of mobile Internet.
Than just launched the iPhone, but this one kind of cell phone products, Apple, Nokia's mobile Internet strategy is not yet in full profit mode. Nokia with its flagship phone N97 mobile Internet content services on-line online store OVIStore, is also the industry as on Apple APPStore "nothing new copy."
The face of these problems, Deng Yuan? At a recent meeting with the media, stressed that Nokia worldwide each year Sell 500 million terminal in China has 180 million end users, enhanced Internet applications have become an irreversible trend, Nokia will focus on China's 3G market characteristics, speed up the application of localization and new application development process. Nokia also believes that with Sina, Taobao and other Internet content providers in-depth Cooperation , Will be re-boost the sales of Nokia, a prerequisite for solving the problem.
Motorola "bet" GPhone Advantages compared to Nokia WCDMA handsets to existing value, market position, Nokia has a far cry from Motorola put the 3G "treasure" of charge in the Google Android GPhone on an open platform.
According to Motorola's latest 3G strategies by the end of next year, the company will launch a variety of products based Android Platform; In addition, Motorola in the 3G era of their own position, but also from the past, stressed the advantages of the overall size of the company sales, into a "concern a single product profit" company.
But analysts noted that while the current value of Motorola stand-alone profits, but its next phase of the main push of the Android mobile phone product "may not work with today's most popular Smartphones Such as the Apple iPhone, PalmPre and RIM BlackBerry and other direct competition. "Analyst investment bank AvianSecurities MattThornton that most of the new Motorola cell phone seems to be aimed at the low end.
Taking into account the high-end smart phone market has been occupied by Apple, and RIM's products, and was crowded situation, Motorola is not aimed at low-end market may be a bad idea.
