subject: Car Signage: The New Medium of Advertising [print this page] Car Signage: The New Medium of Advertising
Car Signage is essentially a medium of promotion. Through this process you can influence the minds of the target audience. Advertising and marketing has become an integral part of the business world. The method of car signage has become regular practice in USA and has successfully earned a profit of 22.3% last year.
Car signage can be used for various purposes. The basic motive of using the car signage is its visibility. Generating huge sales and earning profit is the ultimate goal. Car signage can be used to advertise a variety of products and services. Starting from pizza deliver advertisements to those of newly opened restaurants, this medium is a very viable option due to the following points.
Profitability-Profits that are earned from car top sign are an added bonus. A car is not static like banners or hoardings. It moves from one place to another. So it easily catches the attention of the people who are walking on the streets or are sitting inside the bus. This creates an image in the minds of the people and that in turn leads to huge sales as people are willing to try out the product
Economical-This method of advertising involves minimal investment and is very economical. By investing very less money you can earn a huge profit. Moreover, while the car is moving throughout the city it is promoting the product all the time. Thus no extra cost is incurred in promoting the product in different parts of the city
The design of the signage should be done in a judicious manner. It has to be influential and catchy so that it easily comes to the notice of the customer. This is psychological aspect of advertising. As soon as the customer notices any sign an image is created in the mind of the customer. It is through this promotional process that that the idea of buying the product is originates in the consumer's mind.
Car signage is undoubtedly a very simple method of promotion. It can easily be adopted by any car owner. It is also quite profitable and an effective way to make people aware about the products that is newly launched or is to be launched. Thus, it helps to give the customer the preliminary idea about those products that are available in the market. The website www.carsigns.com provides ample information about car signage. You can browse through the website and check out the various car signs available. After you make your selection, just place your order and it will be delivered to you as soon as possible.
