subject: How To Gain the Best Returns When Giving Away Advertising Items [print this page] How To Gain the Best Returns When Giving Away Advertising Items
At Trade Fairs If you want to promote your business products or services, a great way to do so is to give our free promo gear at trade shows and expos. If you plan on doing this it is important to choose the right kind of devices; go for gadgets that will be put into use repeatedly rather than "throwaways" that may not even make it out of the trade show hall.
The best kind of marketing giveaway is something that will be used over again and again. The reasoning behind this is very simple; if your solution is implemented repeatedly your venture will be seen continually. Stay away from gimmicky goods and stick to gear that are useful. It is a well known fact that every day goods are best as the return on investment is much higher than on other, less often put into use gadgets. In practical business terms, your cost per impression decreases tremendously when you giveaway something that is put into use, and therefore seen, often.
Another key point when choosing advertising merchandise is to buy a high quality item, one that will last and that will perform as it is expected to. Nothing can do your corporate sector more harm than giving away junky merchandise that simply do not work such as pens that leak or do not write properly, or travel mugs that leak. Remember too, just because one solution costs more than another similar type of product does not mean that it is necessarily better quality. If you are planning on buying bulk promo pieces get a few samples in advance and put them to the test. Buy the one that performs better.
If you are going to be handing out advertising gifts at trade shows try to stick with goods that are smaller and easier to carry. Frequently visitors become overloaded with free handouts and promotional solutions as they wander around exhibits. They will be much more likely to keep those pieces that are easy to carry around with them as opposed to goods that are either awkward to carry or bulky.
Finally, remember that your aim is to advertise where it counts. If the trade show you are attending is opened for the public on one or more days, choose promotional gadgets to hand out on those days that would lead regular individual customers to want to buy from you. It is also a great idea to set up a section whereby people can actually try out the solution or see it in action. If your goal is to interest other companies in your objects prepare accordingly. Match your giveaways to the attendees of the trade fair and you will find that your promo campaign is much more effective.
