subject: 5 Creative Ideas for Your Business Card [print this page] 5 Creative Ideas for Your Business Card 5 Creative Ideas for Your Business Card
Think to yourself, how can I get people to keep my business card and look at it often? Here are five ideas to help you stand out from the crowd.
1. Try a gimmick that sets your card aside from the rest. Print it on a magnet, for example, so that your card is always close by whenever the client needs it. If you were a refrigerator repairman or a real estate agent, printing a few thousand magnetic business cards and giving them out to people in your neighborhood is smart thinking, being as most people will put those on their fridge and see them every day.
2. The Business Card as a Brochure. Pin your business card on noticeboards, leaving it at restaurants, offering it to people when they ask for a slip of paper to write a phone number down. Any opportunity should be a good one to slip someone your card, or leave it somewhere that people will see it.
3. Use Your Business Card as Nametag. Next time you are at aa convention, why not replace the nametag they give you to wear around with your business card? It has your name, title and company on it, so why be like everyone else when you can stand out from the crowd and show your flashy card in the process?
4. Change the shape. Remember the stack of business cards you have on your desk from your last networking meeting? If your card is slightly larger or has rounded corners it is more likely to stand out against the others.
5. Enclose it. Whenever you send a letter to someone, be sure to include your business card in the envelope. If that letter gets tossed out eventually, at least you know the card will be put to good use. Likewise, put one of your cards in with every product you ship out.
Using your business card in creative ways is a relatively inexpensive marketing technique you can use to your advantage.
