subject: Frbiz.com Reports A Best Adjustment Of The New Strategy To Enter The Fashion Department Store [print this page] Following the PARKnSHOP supermarket in Guangzhou out to be the first high-end supermarket, with its supermarket-based Yetai a new supermarket is a good department store announced its entry into the field, the new store is called "Iraqi good department store."
This year in March, the famous "workers" - a former Kingdee software, UFIDA president of a new airborne He Jinghua good supermarkets, He Jinghua After taking office, maintain our low-key style, received almost no media interviews, but quietly so that out "a few fire." This new one good to enter the fashion department stores, it is He Jinghua, after joining a new good, one of the major moves.
Reporter observed, He Jinghua after taking office, the new one good one after another closed Jinan, Chengdu, Dongguan, Zhuzhou, Zibo, Xi'an stores. In various places have closed, while the field is clear, the new good one another in succession in Hunan and other places to open a new store.
This reporter learned that a new one good supermarket in the first half closing one after another around the store, it is also the formation of new form - fashion department store. A new phase Tong Jia yesterday's press spokesman of the "Daily Economic News" reporters, the Iraqi good department store will take the "popular department store refined supermarket" line of high-end positioning, consumer object lock 18 to 35-year-old crowd.
"We are planning to be completed in late 2010, opened 10 stores and will have three years to complete all of the conditions of transformation of popular department stores opening of a new one good program." Yesterday, compared with Tong to the "Daily Economic News" told reporters, into the Stores Yetai does not mean that the new department will change a good trend of marketing and a new good will always be dominated by large-scale supermarkets.
A-Best did not have any right to enter the fashion department stores to give more explanation of the reasons. But the first commercial network CEO Huang Huajun that the new one good move was mainly due to lower profit margins of large supermarkets, while the fashionable department store get a higher profit margin.
Yesterday, with department stores dominated the retail industry, Xinhua Department Store (600785, SH) published in 2009 3 quarterly, the report shows, the company in the third quarter net profit of 44.7173 million yuan, up 77.8% surge. Company believes that the performance mainly due to growth in the new 100 head office in April 2008 to October was the decoration transformation, transformed into fashionable department stores, to enhance the current gross margin 1.1 percentage points.
