subject: NuSkin Review - Is There Any Chance for a New Rep? [print this page] The economy is damaged, jobs have vaporized and Network Marketing companies are experiencing unheard of growth. Even the old giants that have been around for years are seeing substantial growth, but can they even hope to compete with the new faster models being built today?
When the phone rang recently and the caller launched into their presentation on NuSkin, I had to roll my eyes and smile.
Now they obviously did not know that I had already been in NuSkin, and that I had retired from active building quite a while ago, transfered my ownership in the distributorship to my kids, and looked for new opportunities.
NuSkin was my first venture into the world of MLM, and a classic instance of the runaway growth we all dream about.
I was not very coachable so I did the business backwards for a while and I became so frustrated I quit more than once and then I finally figured it out and hit top rep status in about 2 1/2 years.
Then the tipping point came as the company blasted into their vertical growth moving from about $50 million to almost a billion almost overnight.
It was the stuff dreams are made of, checks going vertical, your group exploding, it was amazing.
Shortly after that I was invited into the inner sanctum of the distributor board with 11 other company leaders and the company told us we had just broken all company records and had signed up over 40,000 distributors that month alone.
That news should have been welcome, I mean in reality things could not have been better. In one way it was good and in another it was bad, kind of like being on the 5th day of a 7 day get away and things are now getting good and then you remember that in 2 days you have to go home.
The central issue here is, is there a point in the growth curve of any rapidly growing company where stability finally jumps up and hits you in the head? Is there a cieling, and if there is what does that even signify in the universe of MLM?
If we are to believe what the leaders in the company, that are making top income off of their massive groups are telling us, then you would believe that there is no ending point. Now in their case, that may be true, but what about the newbie? What does the future hold for the rep that is just joining a billion dollar company today?
excellent question, because in today's changing financial markets just about all MLM's even the old one's are seeing renewed growth.
If a company hits the mark in the MLM world and explodes, they go through one of those classic growth curves as they grow in popularity until they arrive at the tipping point and go vertical.
Then come the glory days, the ones you will always remember. If you have enough key players in the game, the legendary commission checks are yours.
Suddenly the day is there! Bam!
You hit the inevitable Golden ceiling at about a billion dollars in volume. The company growth, at least in the North American market starts to slow and then plateau, some even declining back 15% or more.
If you were one of the lucky reps who had good positioning, this is your Network Marketing pink slip, your retirement notice. You worked hard, go cash those checks and travel or something, or maybe take up a hobby.
Now many companies will still see growth but lets face it the expolsive days of momentum at least in the North American market are over. Increasing growth at this point is usually through international expansion.
I think you can see the logic here, however, it's also easy to see that the fallacy of all business or financial forecasting is using what has happened before to look into the future. It works sometimes, and sometimes not.
Is today's market different? First, lets face it, the economy is not exactly having a good time, and record numbers of people are consistently being pushed into re inventing themselves, and into self employment.
That having been said, if anyone can break through the ceiling, it's probably them. Having worked with many MLM's I would have to say that NuSkin stands out at the head of the class, they are a well run operation. They consistently have been able to reinvent themselves over the years but the majority of the new growth has been international.
One difference here is that in past years they have tried to stimulate increased growth in North America by starting different divisions, that reps generally pitched as separate companies.
Each of these divisions did do well initially but then appeared to not be able to generate the continued growth. However, it could be that the product types they decided to use for the divisions were the issue here.
still this time may be the magic, this time they are going back to their original product line Skin Care and Anti Aging, and in my book skin care being a visual, emotional, consumable product, is probably one of the best of not the best product type you have have in a Network Marketing company.
Well it will be interesting to watch. NuSkin is trying a new tack this time. They have a lot of buzz going on with the Galvanic Spa and they are launching yet another key product, AgeLoc, that they are rallying the troops around.
Keep one thing in mind, NuSkin's comp plan is very lucrative, but it takes some agressive building to get it powered up.. If you are committed to success, you need to build an efficient marketing system and plan on bringing in at least 6 to 8 reps per month. Too many hopeful reps in network marketing base the success of their efforts on the hope that someday they will stumble across the right person and explosive company growth to make it happen for them. Don't leave your success to chance.
NuSkin Review - Is There Any Chance for a New Rep?
