subject: Advertising Opportunities [print this page] Co-opting is where you put in money for advertising and the manufacturer of a product you sell also puts in money. Often it is as much as 50% of the campaign. It is a great way to stretch your advertising campaign and to beef up your campaign.
Most people see cinema advertising as the little slide that is shown right before the movie starts, but its much more than that. Cinema advertising does offer slide advertising, but it also offers something that is called rolling stock that is similar to a television commercial. Some theatres offer dynamic digital advertising opportunities in place of slide advertising while others offer advertising opportunities on large LCD screens in the theatre lobbies.
MLM has become very popular with product sales, helping the organization build wealth by paying commissions on multiple levels. The concept from an advertising point of view is great, the more motivation you have to recruit people to sell your product, the more your product is out there on the market.
Businesses get to advertise to parents (who are currently purchasing adult products and services) and kids (who soon will be purchasing adult products and services). They are able to control their message because they choose the banner (one of the strengths of advertising).
However, cooperative advertising programs are an integral part of the producers own strategic marketing plan and for this reason they may not only vary from producer to producer but from product to product. Also, because these programs are an integral part of the producers strategic marketing plan, stringent rules and regulations are often placed on cooperative advertising dollars.
The Internet is the best means to quickly access information ,it also has the merit of bringing people all over the world together, allowing them to interact in a safe, exciting environment. Classified ads web sites promote effective means of expressing ideas and exchanging information, by offering subscribes the opportunity to post their ads on a web page, or to access the ads posted by others.
As more and more people start to discover the raw power of writing articles and article marketing, brand new possibilities for finding more and more natural ways to market on the internet are becoming evident every day.
The other options, however, are online versions of an old product, namely, the business directory. Unlike print directories, these online directories do not specialize in any particular geographic region. They exist to serve a need for local advertisers no matter where they may be located.
The range of available opportunities is vast - from huge high impact banners, special builds and large format roadside billboards right through to advertising opportunities at stations, in trains, bus shelters, on taxis, buses, in leisure centres, on plasma screens and postcards, and in shopping malls and supermarkets.
