subject: The thinking SEO strategy [print this page] The thinking SEO strategy The thinking SEO strategy
It should never be forgotten that search engine optimisation is, essentially, a marketing tactic. Businesses do it because they want a better position with the search market. Any business that forgets this basic fact is in danger of forgetting the dangers that accompany any form of marketing. One of the greatest dangers is alienating your customer base.
SEO is not one of the trickier areas, thankfully, but it is one of the areas in which the most mistakes are made. The evidence of clumsy search engine optimisation is all over the net. While it's near impossible to implement an invisible SEO strategy, one that at least is as little annoying as possible should be aimed for.
Tread carefully with SEO One of the sad truths about online marketing is that it's very easy to alienate your audience. Although marketing is designed to draw an audience in, the sharp change between online and offline forms has often led to disaster. Internet users tend to be quite marketing savvy, and pick up on the signals of marketing far more easily than they do in the real world. Internet users are also more intolerant of marketing in certain online forms. This means that marketers have to tread carefully when implementing certain types of online campaigns.
Although most internet users won't know what SEO is, they are able to recognise the signs of it. When an otherwise normal website starts to prominently feature certain words, and those words are similar to what the user searched with, users get suspicious. It's easy to recognise that something's up. It's important to always remember the needs of your site users when you SEO and you can discuss the ramifications of this with us at SearchEngineOptimization.co.uk.
The psychological strategy Psychology can be used to great effect in SEO. Determining what your site's users need and providing it is one way to edge around any awkwardness a new SEO plan might cause and at the same time improve your business' relationship with its customers. When you're trying to draw internet users further into your site, there are a few classic strategies you can use. Each of these can and should be used as part of your SEO. Using just one of these tactics can lower your bounce rate, but using them in combination can prove even more effective.
*Determine the needs of each target user group, and answer them
*Make them feel like they matter to your business
*Supply them with interesting and valuable information
*Become the support of a vibrant community
These are just a few of the tactics you can use to smooth the way when you implement your SEO plan.
Studying the behaviour and modes of thought of your target user groups should be central to any marketing plan, and it is no less important for SEO. Optimisation often involves a fair amount of change to a site. Offset this change with an increase in attention to user needs, and your scheme has a better chance of success with the people that matter your customers.
