subject: Getting Started with Search Engine Optimization - 3 SEO Facts Everyone Must Know [print this page] Getting Started with Search Engine Optimization - 3 SEO Facts Everyone Must Know
Search engine optimization, or SEO, is one of the first things you have to learn when you start working online. It doesn't matter what type of business you start, if you want to communicate with others from around the world and earn money online you have to know at least the basics of SEO.The following SEO facts are designed to give you a brief orientation to how it all works. From there you should be ready to start doing keyword research and putting it into practice.SEO Fact #1: Content is more important than keywords.Many SEO beginners place a lot of importance on keywords, which is correct. The problem is they focus on keywords to the point the value of their website contents suffers. Keywords are what drive traffic into your website but if the content is not of high value those visitors are not going to stick around for long.Your goal with search engine optimization should be to work keywords into every page of your website without stuffing them in to the point your content suffers. Every piece of content should be of value to your visitors while incorporating related keywords.SEO Fact #2: Keyword research is the key to success.You can tell when you visit a website that has forced highly searched keywords into their web page content. It feels forced and unnatural. Sometimes the keywords aren't related to the subject of the content so it feels awkward and disorganized. In the worst case scenarios readers feel tricked because the URL for the site and all keywords used are not related in any way to the content of the site.It's a waste of time to draw traffic to a website that no one will take seriously, so do your keyword research right from the start. If you create a keyword list of all potential keywords related in some fashion to your site you can use them for search engine optimization as well as other forms of online marketing.Your keywords have to be related in some fashion to your website content. That relevancy will make it easier to design content that includes those keywords without anything feeling forced or awkward.SEO Fact #3: It's more than just what is on your website.It's very simple to catch onto on-site SEO. You simply get those keywords naturally into your content, your meta tags, and tags on images and videos. Yet, there is a lot more to search engine optimization if you want to really draw in tons of free traffic.Off-site SEO includes a variety of strategies to create back links pointing to your website from other sites with high Google rankings and a lot of traffic. You can use a variety of strategies such as article marketing to get this done, but the goal is to gradually build up hundreds if not thousands of links over time.This is a very basic guide to how search engine optimization works, but there is still much more to learn if you want to master SEO skills and become extremely successful online. The more you learn about search engine optimization the more traffic you should see coming to your site. If you have powerful content you will see increasing conversions to sales as well.
