subject: Marketing Manager Littleton, CO [print this page] Marketing Manager Littleton, CO Marketing Manager Littleton, CO
I have written articles to emphasize what tasks and skills I have used in various positions throughout my career. My goal is to show prospective employers what I can do for them beyond the timeline resume. After reading another article on LinkedIn about adding keywords on a resume and in your blog I thought that I should have an article with information directly from my cover letter and resume. The experiment is to see if using part of my cover and resume will increase my readers and/or rankings.
This is the bulk of my cover letter.
During the past few years the marketing and advertising industry has taken a major punch. As of May 2009 it was being reported that more than 30,800 marketing professionals had lost their jobs. This situation has created a pool of professional marketers unprecedented in the past. Companies like yours, now has the opportunity to really find the right candidate for your business goals.
The decision may be difficult for you as you are bombarded with hundreds of resumes from candidates that all seem to be qualified. As a marketer and a prospective candidate I want to help you see why I am the best fit for this position and for your organization.
Using social media, I am working to establish my personal brand and increase my Internet ranking, as well as show prospective employers like yourself my capabilities. You can find my professional profile on LinkedIn and I have started a blog where I discuss my previous positions and what I accomplished. The goal is to give you an opportunity to get to know me and my work style.
My resume vital statistics list out my specific skills and qualifications. What you won't see on my resume is my ability to work with teams, vendors and all levels of management to meet the specific goals of the business.
I can tell you all day long about my skills and personality, but that doesn't mean as much as a testimonial by colleagues and past supervisors.
"Lucinda came to KPA and hit the ground running with enthusiasm and experience. Her self-starter attitude enabled me to continue working with clients while she managed the day-to-day account needs. She understands the need for and importance of maintaining budgets and how they impact the bottom line. She is a well-rounded professional with the knowledge and skill to be an asset to any marketing team." June 18, 2009 Jeff Turcotte, VP General Manager, KPA Healthcare Advertising
"I have worked with Lucinda on a number of different projects and have watched her stand by her personal commitment to ethics. She keeps her clients interests at the top of everything she does. Lucinda has years of marketing experience and has developed a unique tracking and accountability system for her clients that most other marketing professionals would be frightened to show their own clients." March 4, 2008 Hugh Roper , Freelance Graphic Design , Hugh Roper Design
I have worked diligently on my resume to make sure it is keyword heavy and uses bullets to clearly demonstrate successes. I am including here my keywords/vital statistics and my professional summary. Both these portions of my resume give an overview of what a prospective employer can expect when hiring me.
Vital Statistics
9+ years in marketing
New product and neighborhood launches
Brand development and messaging
Marketing plan development, implementation
Lead generation
Internet marketing (SEO/SEM)
Social media; Twitter, LinkedIn and Blogging
Consumer profiling
Competition analysis
Budget development, reconciliation and cost per lead/ROI analysis
Photography for client collateral and video
Copywriting of collateral, web copy, advertorials, broadcast scripts
Production management including press checks
Directing TV and radio production and editing
Event planning, implementation, onsite coordination and measurement
Team and vendor management
Media planning, buying and negotiating (Print, Outdoor, Radio, TV)
Summary of Experience
Marketing professional with expertise in short and long-term strategic counsel and tactical execution. Proven track record of maximizing resources, streamlining processes while increasing revenues. Combines expert orchestration of campaign management and building team morale with a history of successfully maintaining budgets. Reputation for being a results-driven team leader with a strong work ethic, approachability, customer focused attitude and bottom line outlook that exceeds objectives in dynamic, fast-paced environments.
The goal of all this is to get that perfect job where I can use all my talents to help a company reach their goals and make a positive impact. I have a passion for advertising and marketing and look forward to my next opportunity.
