subject: 10 Commandments of Personal Branding [print this page] 10 Commandments of Personal Branding 10 Commandments of Personal Branding
You add the most value when you are true to what you do best: your innate strengths, your natural talents, your unique instincts that make you YOU.
Once you understand these things about yourself and are ready to embrace them fully and shout your Unique Value Proposition from the mountain tops, the next step is to demonstrate that you are in fact already that person.
For a business owner, your UVP to your customers might be that you are easy to do business with, especially compared to your competitors.
For a leader or manager, consider creating your UVP for your employees as one who empowers your people to focus on their strengths to add the most value to bottom line results.
For an employee, your UVP ought to be that you are The One to turn to for those things you do better than anyone else on the team.
For a career changer or job seeker, focus your UVP on the value you will bring to a potential employer by doing what you do best naturally. It's just what you do and you're really good at it!
The 10 Commandments of Personal Branding
10. Own Your Brand
Be intentional about developing your personal brand or others will create it for you.
9. Be Consistent
Facebook or face-to-face, send the same message.
8. Appearance Matters
Don't dress for the position you have. Dress for the position you strive for. Same goes online, too.
7. Stand For Something
The most memorable brands have a point of view. What's yours?
6. Stay Focused
Act in alignment with your values and your ultimate vision and goals.
5. Do Unto Others
Do for others that which you want them to do for you. You go first.
4. Create Brand Champions
Equip your network to advocate for your brand.
3. Keep It Personal
Face-time and other personal touches earn the most points and show you care.
2. Don't Tell. Do.
Demonstrate your brand in your words and actions. Walk the talk.
And the #1 Commandment
Authenticity. Authenticity. Authenticity.
Be true to YOU: your strengths, your values, and the value only you can add.
