subject: Seo- On Page Optimization And Off Page Optimization Importance [print this page] Search engine Optimization can be categorized into two categories.
On-page Optimization
Off-page Optimization
On-page Optimization:-
The activities that we do on the page of website are known as on page optimization.
Understanding these Optimization techniques plays important role. Search engine Optimization is the preferred tool for online promotion of website to create more website traffic.
You should consider two things before choosing On-page Optimization or off- page Optimization. The first thing is that you should be able to provide search engines what they need and also provide the important information to the users.
Search engines calculate websites based on a number of on- page and off- page Optimization factors. On-page Optimization is the process by which elements of a website are so designed such the website qualifies for a high ranking when specific keyword(s) or keyword phrases are typed. On page optimization is a part of the optimization process and will not guarantee your website a good ranking unless off page optimization is also in place. Therefore, both on-page and off-page optimization have to work in tandem with each other. On-page optimization should also occur in each and every page of the website.
The first thing in on-page optimization would be to identify the target keywords phrases. Keywords should be then inserted in the web page URL, title tags, Meta tags, headlines, sub headlines and body text. The things to be considered in on-page optimization are Meta tags, Keyword density, whether keywords lie at the beginning of the page, page content, boldly highlighted words, words in the links, site navigation and the structure of links among others. However in the On-page Optimization techniques for increasing website traffic there is a risk of over optimization resulting in your website getting qualified as spam. Therefore increasing of keywords in the content of your website should be strictly avoided.
Off-page Optimization
Once you have done all On-page Optimization completely go for Off-page Optimization.
Off-page Optimization is methods which are not done on the website to improve its search engine page rank and hence increase its website traffic. Off-page Optimization involves many activities like:-
