subject: Creating A Powerful And Effective Selling Message [print this page] By creating a powerful and effective selling message, it will get the complete attention of reader. The content of the message should be make reader think. This can be achieved by using power words, assisted by colors and visuals.
Once the attention is grabbed, it should be retained till the end of the message.
The customer should be prompted to take some action and be actively involved. They can be asked to sign up for newsletters or to take the survey by visiting the companys website.
All the benefits of the products should be specified, with the more relevant ones on the top. They should be explained logically how the products will fulfill their needs or solve their problems. They should be made to understand how the products can solve his problem.
Strong emotional words should be included in the message. The customer should either fear the loss of the product if he doesnt buy it in time or he should be given the greed of the advantages the product can provide.
These reasons will create an emotional impulse and will make them think that they have no other option but to buy it. Provide them a logical reason to make the purchase. The emotions of the buyer should be manipulated with words.
Headlines like limited edition or limited period offer will create a sense of urgency. The customer thinks that he should get this product immediately. Its nice to have sales often, especially to clear out old inventory in the name of some offer.
Hold seasonal sales and offers periodically. Since all the competitors will be giving out different offers to attract customers, its a good point to have a unique product to give away so that your message will stand out.
You may like to offer free shipping once in a while under the condition the customers spends a minimal amount. Give away free sample to the customers or keep a pre-sale price for introductory products. The customers wont think twice to spend a little money to try something new.
Make good use of the ending of the sales message. The efforts will be wasted if the customer gives a second thought. He should be convinced, from the start, to buy the product till the very end. The content should be arranged with care.
The key is to tell the customer what to do exactly after he finishes reading the matter, like Grab the golden opportunity now or pick up your free offer by visiting my webpage now, etc. Do not include links or short advertisement of other products or services. This will shift the focus of the reader and he might have a second thought.
A list of the existing customers should be maintained and from time to time special offers should be mailed to them. Seek to maintain a relationship with your customers and they may continue to buy from you in the future.
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