subject: Why Choose A Vertical Ad Network? [print this page] Ad networks or advertising networks are increasingly being adopted by major online retailers for creating a strong presence for their products.There are two primary types of ad network the horizontal ad network and vertical ad network. While large ad networks follow the horizontal approach of aggregating a wide variety of web sites from different categories into a network vertical ad networks consist entirely of sites within a specific industry or interest such as weddings politics automotive gays and travel.
Horizontal ad network
Burst Media and ValueClick are two of the major horizontal model ad network providers. Many publishers and online advertisers make use of their services to help provide a valuable stream of revenue by selling remnant inventory. Horizontal networks feature websites from different categories as its partners.The problem with horizontal networks is that they are nontargetted.
Vertical Network
Vertical ad networks are combinations of smaller highly targeted web sites in specific business categories that are gaining momentum as marketers and media buyers are seeking to narrow their focus and spread their message out to the long tail of online audiences.
Vertical networks such as Jumpstart feature websites from a particular and exclusive industry category as a part of their network. For instance vertical networks could be classified as automotive weddings technology or healthcare.
Because the vertical network focuses on one particular industry segment it becomes easier to attract highly targeted audiences providing significant benefits to advertisers and publishers. A vertical network can lead to a closer relationship with the partners.
As an online retailers looking to enhance sales and capitalize on opportunities the vertical ad network may work better for you.
It caters to your specific requirements personally interacting with your company.
It allows you to access and scale many different publishers through a single source. This makes the process very simple and convenient for the media buyers.
Vertical ad networks know your business very well because ethey are specialists in your industry.
It can be very affordable even for small web shop owners they work well for all scales and levels of businesses.
It provide a high level of convenience for the online advertising and media buyer who wants to reach highly engaged niche audiences because they eliminate buying media on a site-by-site basis effectively handpicking the web publishers that meet their requirements and fit their budgets.
It can often offer highly targeted premium inventory because they build tight and often exclusive sales relationships with publishers.
It advertising is one of the powerful new business models gaining in popularity among aggregator networks. This is predominantly due to the fact that they offer considerable benefits to both the advertising partners and publishers. A vertical ad network offers reach focus access to industry expertise and the best-in-class practices that ensure great results for advertisers and enhanced revenue generation for publishers.
