subject: Maximizing your Marketing Dollar This Summer [print this page] Maximizing your Marketing Dollar This Summer
Summer's upon us! The sun is shining, it's heating up outside, and it's time for a new approach when it comes to marketing your business. If you're not utilizing the internet then you are missing out on an opportunity to generate more leads and more revenue.
Count to Five
You make an impression in five seconds is generally how long you have to make an impression when people visit your website. It's paramount that visitors can easily find what they are looking for. That's why your website needs to be easy to navigate with a clear message about your company benefits. If potential clients need to think too much, or it's too difficult to find what they are looking for, they are going someplace else. You need to make sure your website is up-to-date and designed to make a positive first impression!
Make Sure Your Website Looks Good On Mobile Devices
Over the past few years, sales of Smartphones like the iPhone and new Android have exploded. The web is constantly being surfed by these devices and, if your website looks bad, potential customers could "bounce" and never come back! It's important to make sure your website is optimized to function well on mobile devices.
Reach Potential Clients by Tweeting
A social network that has exploded in popularity over the past year, Twitter continues to increase in popularity and "tweets" are now showing up on Google in light of its recent upgrades. Because of the public nature of Twitter, you can connect with large audiences and target potential customers. However, Twitter only allows 140 characters per post, so it's critical that you communicate your message quickly and effectively.
Promote Your Business on Facebook
In the beginning, Facebook was simply a social network for friends to interact and share pictures. However, over the past few years, it has evolved into a viable promotional network and a legitimate avenue to generate leads. By creating a Facebook page for your company, you can interact with customers and potential clients about your business. In addition, they now offer pay-per-click services so you can actually target users who might need your products or services.
If you made a New Year's resolution that's now turning into your summer resolution to increase your revenue on the web in 10, then these tips can help you get started.
