subject: How to Get Repeat Business From Your Dropship Customers [print this page] How to Get Repeat Business From Your Dropship Customers
Give them a reason to buy more
Sometimes it can be as simple as giving them a good enough reason to buy more from you. If you offer discounts on multiple purchases of your dropship products, or offer to reduce, or even remove, the cost of shipping for any extra items or a total spend over a certain amount, some of your customers will need no more encouragement than that. They end up paying less per item, and while your margin on each dropship product might be reduced slightly, the increase in sales means your overall profit will be up.
Give them a reason to come back
As well as getting customers to spend more with each purchase, successful dropshippers will aim to get repeat business from them as well. Your dropship business will grow a lot faster if you can create the need for each customer to come back and buy from you again and again. The basics of achieving this aren't too difficult; great products, at great prices, with great service. However, there are other things dropshippers can do to keep their customers coming back. The simplest way would be, the first time a customer buys one of your dropship products, give them a discount voucher off their next purchase, and maybe again every few times after that.
Alternatively, you could give them a reason to come back to your site that doesn't directly involve making another purchase. If you can build a reputation as an expert in your market, by honest reviews of your dropship products, information and guides on your market, and even "how to" videos on your site, customers will come back for the information, and be more likely to make another purchase. They may even recommend your site, for the free information it provides, to their friends who share the same interest - which means more potential customers for your dropship business. Click, if you want to know more about dropship marketing tools.
Let them know about your latest and best deals
You need to keep in touch with your customers though, instead of simply hoping they will come back to your site. When you can afford it, invest in e-mail marketing software like AWeber. This lets you send out marketing information automatically and in bulk, to all your dropship customers. Many dropshippers rely heavily on e-mail marketing to keep their customers up to date on their latest offers, newest drop ship products, or add-ons and accessories that will go well with the items they have already bought. As long as you are sensible and don't hound your buyers, they will feel valued, and likely to come and take a look at your offers with a view to buying.
Get your customers to do your marketing for you
You can even make more money from your existing customers in a slightly different way, by enlisting their help in attracting new customers. If your dropship business offers a reward, in the form of a discount or maybe even something for free, every time a customer refers someone who makes a purchase, they have an incentive to help with your marketing efforts. As long as you are providing good dropship products at great prices, and offer good customer service, why wouldn't they recommend you, especially with a little reward for them?
Build better relationships with them
Social Media has really taken off in the last couple of years, and smart dropshippers have realized its potential for getting their customers to spend more, directly and indirectly. Directly, your dropship business will benefit from having a presence on sites like Twitter and Facebook, offering fans and followers exclusive discounts to encourage them to make new purchases. Indirectly, using these sites, and also the communication power of things like a company blog for your dropship business, means you are building a stronger relationship with your customers - which means they are more likely to think of you when they need to make a purchase in the future.
Attracting new customers can be hard for any business. So when your customer has handed over their money for your dropship product, don't see it as the end of the process, see it as the
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