subject: Critical Blunder Realtors Make When Selling Houses [print this page] Critical Blunder Realtors Make When Selling Houses
As a part of your realtor marketing, do you frequently snap listing pics on your own or find a professional?
You have no idea about the terrible comments buyers are uttering about your listing's pics when they're on-line.
Do you have any idea on the number of buyers who are missing your home because of the photos? Do you have a clue of the effect a pro photographer, in your Realtor marketing aresenal, can make?
We've all taken listing pictures for our sellers and thought they were just great.Even listing clients I served said they were awesome and I agreed until I accepted an agent job in Seattle a while back.
I worked with over 35 separate buyers a week and every day I'd hear, "Did you see those listing pictures?Obviously, the selling agent didn't spend much on her pics for Realtor marketing, which was essential.
We'd go in and they'd wonder if it was the same property they saw online. They felt taken advantage of because the pics were nothing like the real home.
It all came down to the listing photos they saw on-line. Realtor marketing practices must include the photography too.
I mean, if you have awesome pictures online for buyers to see, they'll jump to the house that minute. Give them a "do it your self" picture and they'll skip onto the next house.
Worse case, if you snapped images that made the house look like a kingdom, you know what happens? A buyer looked in that listing rather than sitting at home searching more homes. That's your object as a selling agent; get as many showings as possible. So don't skimp on your photos, hire a professional for a few bucks.
You probably know that three quarters of your buyers are going through listing photos online and deciding to see the home or not on those pics alone.
So let's imagine you took the bullet and paid a pro to capture the images for you listing...
Your client base would adore you because you got their property off the market in far less time than your competition.You may have made more money because you didn't have to lower the sales price when the listing became stale on the market.
Imagine being "The Agent King or Queen" in the area when everyone sees how fast your listing sell.
Stop complaining about how much it costs to hire a professional. Look at it as a Realtor marketing expense because that's exactly what it is. You can't deny the power of this realtor marketing technique if you're a listing agent.
Here's what you have to do....You could grab a professional real estate photographer in your local area and offer them $50-$200 to come to your listing and take some awesome photos. You don't want to be lazy when you're picking this photographer, they need to get the point of what you're hiring them to do. You don't want to pay for real estate photography that's no better than your own.
If you're in a major city area, try looking up vicaso.com as an alternative.
This photography company already knew the importance of listing pics, which is why they began the company.
Here's the crazy thing about www.vicaso.com, they let you set up everything online, including the appointment, how many photos you want, what quality, if you want extra pics, if they need to use special equiptment for rainy conditions, etc.No joke, these guys can turn a run down dump and make it look like Trump's penthouse when it's on the web.
Josh Sanders is the Founder of Shiloh Street and SSU. SSU is an online marketing school for Realtors with full video marketing classes and preferred real estate marketing products for agents.
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