subject: Marketing Your Door Hangers for the Hospitality Industry [print this page] Marketing Your Door Hangers for the Hospitality Industry
In hospitality industry, door hangers are the best way to promote any business. A lot of people are going to restaurant, hotels, entertainment venues, museums, family attractions and other hospitality businesses. This ensures your company a big profit by distributing door hangers appropriately. Also, the sheer volume of individuals will help you advertise your product more easily. But you have to maximize the use of those to return your investment in no time.
Target Your Target Costumers
Naturally, a specific person needs a specific thing. Pregnant mothers will be needing foods and drinks that are necessary for the development of her child so definitely, she will seek highly nutritious foods and beverages. You have to identify the consumers who will be buying your products and services. These people should be targeted by your door hanger campaign.
Also, you should include some incentives that people will appreciate. Definitely, some individuals will just throw those door hangers if they will not benefit anything from it aside from being a door hanger. You can print discount coupons, buy-one/get-ones, free giveaways and other promotions that are well suited in the hospitality industry.
You have to carefully identify your best price points considering the deals you'll be giving and the profit you'll be earning. Usually, your offer when given to the rightful market will dictate the level of success of your business.
Partnering Up
Once you have established your niche and the promotion you'll be giving, you need to team up with some establishments that will distribute your door hangers. It is recommended to tie up with non-competing businesses like restaurants and hotels. In hotels, they can put the door hangers on the knobs of each room of their guest. Restaurant might help you distribute those things by putting them on door handles of the parked cars.
You can also create special offers like a honeymoon package where couples can enjoy free dinner, a show and a hotel room for single price.
The Design
Design is important on door hangers in getting the consumers' attention. The more unique and compelling your designs are the more attention those door hangers will be getting; especially when great offers are given. Hiring a professional designer will be a good idea since they are knowledgeable on capturing the mood of your promotion and load it with images and other elements that can't be avoided by individuals.
You have to consider printing your door hangers on 12-point gloss cover stock with a glossy sheen on both sides to add a professional look on those. The professional look will give you more credibility amongst tourist and travelers. This will mean more people will be interested on your products which will then increase the profit. And that's how powerful door hangers can be.
