subject: Promotional End of Year Gift Ideas [print this page] Promotional End of Year Gift Ideas Promotional End of Year Gift Ideas
The end of the year is a great time to plan on giving valued customers promotional gifts. Advertising items should be included as a part of your regular advertising and promotion plans, as they are very effective in encouraging customer loyalty and in providing additional advertising for your company. In fact, many companies have proven that integrating advertising items into their advertising campaigns has turned out to be one of the most cost effective forms of advertising that they have tried.
The best types of advertising devices to give out are those that actually perform some sort of useful function. If the product is useful it will be applied regularly by the customer who received it, thus further promoting your enterprise as everyone who sees the good in use will be advertised to. Common end of year gifts include pens, pen holders, wall clocks, calendars and paper weights. Planners and diaries are also often given as end of year gifts; however while great corporate gifts, they are not as effective as other gear as they are more for personal or individual use rather than something that will be seen by many people.
Other great ideas for promo end of year gifts include solutions that are New Year's Resolution themed. As an example, sports and fitness oriented gifts make very good promo objects. Some that would fit well with an ongoing advertising program include tote bags or sports bags; caps and t-shirts.
Of course, not every advertising gift needs to be geared around advertising potential. Another important goal with end of year advertising gifts is to encourage customer loyalty and support. This is where more personalized gifts can be very useful. Common promotional goods put into use in this way include alarm clocks, monthly planners, notepads and note paper, passport organizers, USB pen drives and other similar gear. One thing that some companies have found to gender a lot of customer loyalty is to gear their end of year gifts towards their customers' families. If you know your customer has young children, you may want to give a family leisure good such as sports equipment or swimming gear. Likewise, items commonly put into use in a household also make perfect promotional gifts, including kitchen appliances, wall clocks, barbecue aprons, pot holders, mug sets and night lights.
It is certainly not too soon to plan your end of year marketing gift ideas. It is also a great way to use up your year funds. You may even want to think ahead and look into purchasing smaller promotional items that can be handed out at trade shows in the coming year as you will find that they will most likely be much less expensive to buy now than next year.
