subject: veruLead Generation and Websites [print this page] veruLead Generation and Websites veruLead Generation and Websites
Telemarketing calls are more or less limited when it comes to reaching out to the prospective customers. The main disadvantage with telemarketing services is that you cannot reach out to people beyond a certain geographical limit. If you want to market your products/services to a pan-global consumer market, your outbound call center agents have to struggle with the budget to do so. That is where online lead generation steps in. The Internet gives you the power to tap consumers at any part of the world. Moreover, the BPO agents can reach out to a large consumer base without feeling a pinch on the pocket. The basic requirement for generating leads online is the use of websites. The client's website, especially the service pages, can be used as online brochures to showcase to a wider audience.
The question is: are the call centers actually able to optimize the websites and make it count like a revenue-earning lead generation tool? The answer is not satisfactory. Many of these BPO units create a website and try to optimize them on the search engines like Google and Bing. However, there are some basic lacks in the process. Let us try to pick them out and discuss on ways to fix them. The number one priority is the content. This may be the cliche that is most often used, but it also happens to be the most effective tool. Ask any Internet marketer and you will know that content is king. With the right kind of material on the website, you can crack open new avenues and groups of consumers. The sales lead generation team should try to inject fresh content every now and then. This gives something new to the users every time they check the website. It keeps the curiosity levels high and that is ideal for generating leads.
Online chats are the new-age vehicles of lead generation. Customers may feel hesitant about calling up the customer service department and talk to someone. Instead, if you have a pop-up chat on your services page that allows them to correspond with the inbound call center desk, they will be pleasantly thrilled. You have to be on your toes always to look for opportunities to surprise the user and bring out a response. Try not to stick to the age-old ways of conducting sales lead generation. Users are saturated of those methods. You can tap into the users by using action phrases like Take Free Trial' or Download Now'. This goads the users into doing something on your website.
Information is the key for B2B lead generation. The more information you are able to provide, the more they are going to make a favorable impact on the users. The BPO web designers can include charts and pie-graphs or other statistical methods to represent data. When you are selling something to business executives, like call center services, you have to be professional in your approach. Finally, keep a track on the users' responses to these changes that you make. There is no formula that fits all. Take your pick and customize it to your needs.
