subject: How to Use Coffee Mugs to Promote Your Business [print this page] How to Use Coffee Mugs to Promote Your Business
Using coffee mugs to promote your business is not as simple as ordering a few mugs with your logo on them and then giving them out. There are a myriad of factors to consider, including what material and type of mug to give away and what style they should be in. You also have to consider how many mugs you will have produced, since you don't want to give them out indiscriminately in order not to diminish their value as a giveaway.
Your promotional budget, of course, is the major consideration in deciding what kind of promotional coffee mugs to order. The most affordable option, of course, is the regular ceramic mug. But if you have a larger budget, you can go for the more expensive travel mugs that come with lids and are insulated to keep the coffee inside warmer for a longer period of time. However, you can also choose to have two tiers of giveaways, with the ceramic mugs for regular clients and the travel mugs for more favored customers.
Another consideration is the look and style of the mug. While just having your logo imprinted on the mug can effectively promote your company, it might also smack too much of hard sell. You might instead consider going the more subtle route and simply order attractive mugs and then just have an inscription such as "Courtesy of (your company name) placed in an inconspicuous but still noticeable place such as the bottom of the mug or along the rim. A more attractive mug may ensure that the customer chooses to use it on a daily basis, rather than just putting it aside along with all the other promotional mugs that they've undoubtedly received.
The final consideration in ordering promotional mugs is - what company will you get them from? Before you start to search, make sure you're clear on the kind of mugs you want and how many you're going to order, as well as how much you're willing to spend on them. If you're still undecided on what your promotional mugs should look like, then you might want to consider going with a full-service company that will also help create a logo or design for you that will help make your mug distinctive.
