subject: Health as the most popular in business marketing ideas children's shoes - shoes, shoes, Marketing - Footwear Industry [print this page] Health as the most popular in business marketing ideas children's shoes - shoes, shoes, Marketing - Footwear Industry
HC shoes network on January 28 hearing, "to create the first health sector Children's shoes Brand, "" do child health care experts "to create" health, sports, fashion "brand children's shoes," so the Chinese children's health expert "... ... the moment, whether it is children's shoes order business in 2010 with the theme, or brand enterprises core positioning, are everywhere, "Health" slogan.
Health companies into children's shoes Marketing Most popular in philosophy
Can be said that children's shoes to create healthy products, it is the consensus of the industry, this trend is not only shoes, but also the basic demands of consumer products. However, the reporter learned from the industry, these "health" behind the slogan, but few companies actually landing. At the same time, the corporate brand marketing operation, you can see the "healthy brand" for consumers, it is "squandering many to charming eyes", brand differentiation is difficult to embody.
"Health" and describe industry trends
Road Panther Sports Ltd in a press release in summer 2010 proposed to create "healthy brand in China shoes industry first" slogan. Similarly, Friends of Sporting Goods Co., Ltd. of Fujian Province in the foot last year put forward a "do child health care experts" brand slogan; and help the board in creating the "Youth Movement armed", but also proposed the "creation of China's children's health of the future "business mission; seven wave-hui in the brand as a" professional youth sports equipment "on the basis, but also put forward the" health, sports, fashion, "the slogan of the brand image and product slogans, raised" concern for the youth healthy future, the development of youth sports culture, "the brand core values.
"In the industry, more and more companies made children's shoes 'health' slogan, at least shows, to create healthy children's shoes, children's shoes industry development trend is the host." Research Center of Chinese children's products, said Hong Shanshan, a side, illustrating the increasing emphasis on product development, the production of healthy products on the first important position; the other hand, this also explains the health of consumers of children's shoes have become the most fancy elements.
For enterprises, why have health products research and development, open play healthy brand, more of "the added value" on the consideration. As general manager of Journal of Interventional enough friends said, the added value of the brand children's products and brand are not the same as adults, the former appeals to more features reflected by the demands of its value, so the R & D on their children's shoes, focusing on prominent health philosophy, conspicuous protection function of the foot. Demand in this function, the product price to get put up.
