subject: Customer Support: One Smart Tip for Converting Fixed Cost into Variable Cost [print this page] Customer Support: One Smart Tip for Converting Fixed Cost into Variable Cost
You cannot afford to lose business just because your front office operation was closed when a prospect from other part of the planet called for your service. In a web-based world where everyone has little patience, they just switch on to some other party that responded to their queries as and when they placed. Therefore, one of the ways to maximize on revenue generation is to keep your customer care open 24x7. Now, this obviously means addition of lot of fixed costs. You have to hire executives who will answer calls or reply them in the form of chat or email. This implies you have to train them about your basic business processing. In the initial period, you may have to give them training for which you will make no direct revenue generation for your business. Then, you have to make sure that trained employees stay with your firm. Hiring agents frequently also means that you miss the services of experienced, trained professionals.
Meanwhile, you have to ensure that there is adequate infrastructure in place to carry on customer support services. In addition to spacious office, you have to make certain that it is maintained properly. For a growing business which needs to concentrate on its core activity, what is the way out? Simple: Outsource your cutomer support services offshore.
Today, there are firms that specialize on providing customer support services. They have trained customer support executives who can handle queries of prospects the expert way. This makes your business credible. Also, you no more need to buy spacious office or spend your resources on training agents for customer support. As a result, you make significant reduction on fixed cost. You spend only a small amount now for which you are rewarded directly.
Why not delegate your customer support services now and see how you receive specialized services at a very affordable cost. You also have the leverage to discontinue with a service if you are not satisfied. This by itself gives you a strong bargaining power while availing the best of services.
Your customer support services that you have delegated will carry on with their skilled services 24x7. They will also have the proven expertise to respond to customer queries which they receive on chat or email. Armed with agents who are expert in taking calls and corresponding via chat and email, you are guaranteeing that you receive excellent services at a very competitive cost.
You work in partnership with your customer support provider. If you think that the outstanding services that you are receiving can still be improved, you offer your suggestions. In this way, you form a mechanism by which you make a strong impact on brand-building side of your business. If all your customer care calls and emails and chats are handled brilliantly, you are safeguarding that your precious resources are directed on your core activity the focused way.
