subject: Website Features and funtionality for Online Marketing [print this page] Website Features and funtionality for Online Marketing
A Website is Your Identity
Promoting you website comes by first accepting that your website is extremely important representation of your business and is the stepping stone to gaining more leads. As a business owner your primary goal is to gain more business. The key is to have a strong balanced strategy defined on how to successfully gain business. The core of your company relies on the awareness of your company has on society. Online marketing is a way to build your business brand or "Identity" in a fast effective niche market. Think of your website as your home office online. Just as you want to draw more business to your company you want to draw more traffic to your website. Technology is emerging in many ways and the internet is the top platform that people use to gain information. Cell phone companies are coming out with new phones and features to make information available to their clients in the fastest way possible. What do all these smart phones have in common? They all have the ability to surf the net 24/7 everywhere and anywhere. So think about how this could affect your business and how you could leverage technology to your advantage.
Optimize Your Optimization
There was an article written in the MarketingProfs website called Marketing SEO in a Digital Worldthat discussed optimizing your optimization through digital-asset optimization, Micromedia Optimization, and Social Media Optimization. The article basically focused on using keyword research across the board of all your online marketing tools. If you have a website with your keywords you can optimize these keywords through your online campaigns and really focus in on that niche audience that is interested in who you are and what you have to offer.
SEO Friendly - Brings the Traffic
What do you mean an SEO Friendly Website? This can be a compilation of many factors both in the development( Meta Tags descriptions, title tags, keywords in content, image optimization, flash loading time, speed of website, etc.) and outside the development through online marketing, link building, directory submission, etc. A website represents your company to billions and billions of people. Sounds pretty convenient right? Well, of course but only if those people are able to find you. Now that the internet has emerged into a viral market the competition is high just to be seen. This is where SEO- Search Engine Optimization is very important. Say you have a wonderfully designed site with great company information and resources but you are having a hard time getting traffic to that site, you can optimize your website to become more visible to search engines and increase your traffic if done effectively.
Keywords and URLs
Try to Avoid Flash Files
Title Tags- Use Keywords
Meta Tags- Descriptions with keywords
CSS Drop Down Navigation
Use Alt Tags
the list goes on and on
Website Optimization
Once you gain traffic you can then learn from your traffic on how to monitor your viewer's trends. For example maybe once a view comes to your site they may stay on the homepage for a while and switch to the services page and quickly leave the site. Through website optimization you can pin point what features or content are really effective and useful to your viewers.
