subject: Ira Riklis, A Name You May Not Know [print this page] Have you ever been to New York? If you have, then you likely first noticed all of the big tall buildings that are everywhere. You probably also noticed and abundance of men in suits and women in business attire. New York is known for a lot of things, but it is really known for its business. In fact, New York is the business capital of the world. All business goes through New York in one way or another.
There are many successful businessmen in New York. Some names you would recognize while others you would not. For example, a man named Ira Riklis is a billionaire in New York, yet most people have never heard of him and those that have primarily live in New York City. However, if you mention the name Donald Trump, almost everyone knows his name whether they live in New York or not. So why is this?
One of the reasons that this happens is because of the name of the business. Donald Trump's business is named after him. Everyone knows the name Trump because it is on all of his business material and all over his very large buildings, including Trump Towers. Ira Riklis' business is not named after him so he does not get the same branding of his personal name as does Mr. Trump.
Another reason that this can happen is by choice. Some people like to be in the spotlight and they do everything that they can to get their name out there and known. Others prefer to stay in the background and do not want to be well known. They do everything that they can to brand the name of the business, not their own personal names.
Ira is the owner of a successful security and alarm company called The Sutherland Group. He is well known to the people in that industry. He sits on the board of the governing body for the industry to lend his knowledge and expertise in the field. He has been in that industry for a long time. He has been so successful because of his business knowledge and skill combined with his long history in the industry that has helped to understand the field well enough to call the shots.
The security industry is one that continues to grow as people are more fearful of losing their valuables and their loved ones. The world is a different place today than it used to be and that has led to the success of the alarm and security industry.
