Style and Fashion that is driven by culture is how you want people to perceive you as an individual; how you live, how you want to live it, why you are living the way you are and as an identity. In order to mix all the national, cultural and disciplinary boundaries of Thrashers, Punk, MX and Rock & Roll lifestyles, Afends lends their own unique touch of Aussie Surfer Culture to their merchandise to the pot and it produces a very definitive lifestyle. However, Cultural Style is a concept that's really made for how a location and time can display how they lived and the trending styles that a group of people wore. Once you cross these ideas into whole generations of people that are adapting their senses to how they want to define themselves away from the older generation, they start looking for someone that can deliver that kind of stylistic changes. That's what Afends did. In 2006, Afends came out of Byron Bay, New South Wales in Australia. It's not really a conundrum why they are one of the leaders in the fashion industry today with clothing lines showcasing some of the best designs in the market printed on tees, caps, boardshorts, walkshorts and accessories. A whole generation has adapted their sensibilities to using and showing brands into what they can believe in. Current Styles driven by unique cultures that have tattoos, herbal smokes, thrill inducing action sports like Surfing and MX silk-screened on clothing can be considered as a signature of how a person lives their lives and the background reminder of why. They delivered these kind of unique adaptation to the ever fluctuating norms by printing the designs of herbs, tat's, and thrill inducing sports on boardshorts, walkshorts, tees, caps and accessories. Up-and-coming generations can now have their own identity away from the old with the new and unique styles. Like what one of the founders, Jono, mentioned in a video interview, "Quality Threads for Quality Dudes." With a background of punk rock, skateboarding, surfing, tattoo's and fast living, that's what you make of your life, Afends style.
