subject: Top Ten Web Design Tips To Increase Conversions [print this page] The internet is a terrific place for a business to gain visibility and increase earnings. A business website or e-commerce site widens a business' customer outreach and strengthens the brand. The website's design and search engine optimization plays a central role in determining its success. Good site design involves compelling keyword rich content, a captivating layout that reflects the business image, attractive colors, and straightforward navigability.
Some of the elements that are vital for effective website design are described below.
1) An outstanding landing page
The landing page could be the home page of the website or any other page the user is directed to after clicking on an internet advertisement or a link from a search engine. The content on this page is the opener that gives users a glimpse of what the website has to offer.
2) Headlines that grab attention
Each page of the website should have a engaging title that is unique and attracts attention. It should be scripted to persuade customers into reading through the page.
3) Attractive web design
The design of the website should be attractive. A good looking website invites visitors to navigate through its pages. The longer a customer stays on the website, higher the probability of her finalizing a sale.
4) Compelling copywriting
The website content should not only be rich in keywords for search engine optimization (SEO) and to build traffic but also skillfully worded. Language and layout can evoke customers' interest. The language should be constructive and assertive without being pushy, and most of all straightforward to read. A website is not the place to show off your vocabulary or exaggerated text. The goal is to be fully understood by readers.
5) Clear subheadings
Subheadings in pages emphasize the points being made. They should follow the headline logically and be spaced across the page. Subheadings give readers an idea of the content without going into the details.
6) High readability and easy navigation
The copy of the website should be legible and understandable in good font size. The design should be streamlined for trouble-free navigation. Placing an order should always be one click away from any page within the website.
7) Highlight items on sale
Products and services that are being promoted or sold should be easily accessible. Customers should be able to start exploring choices quickly and place orders without spending too much time in searching for the sale items.
8) Encourage repeat visits and word-of-mouth marketing
Effective content and quality web design together make a website distinguish itself from its competition. Happy customers spread the word about your site as a place that promises value for money. They talk to their associates, friends, and social networks and slowly build your website's name. With good service, you not only get regular customers but also attract more prospects daily.
9) Improve credibility with references and testimonials
Websites appear more trustworthy with testimonials and references from clients. Web designers use images, text, videos and animations to underline the value of the website and make claims sound convincing. Such testimonials tend to stick in the minds of readers.
10) Always address the customer's needs
Since you want to sell your products and services to the customers, you naturally want to present your business in good light. The website should be tuned to the customer's needs. Text, images, videos and offers should speak to the customer directly about how the products would serve their needs.
Various constituents of a website must join together to provide the ultimate customer experience. Happy customers are certain to visit again and also talk well about your website. Your brand thus becomes more visible and your profits improve significantly.
