subject: 4 Simple Steps To An Outdoor Digital Signage Success [print this page] 4 Simple Steps To An Outdoor Digital Signage Success
There are four parts to any successful outside dynamic advertising solution, without one of these key building blocks, the wall is guaranteed to collapse. Let us analyse at each block.
1) Plasma display for outdoor use, the best type of screen is a sun bright screen, these work perfectly in direct sun light with no affect to the TV. A commercial display is the perfect choice, as these are designed for prolonged use rather than the TVs we have at home that are only used for a few hours per day a commercial TV is designed to run 24 x 7.
2) Content devices there are three kinds of digital advertising media players, one is WIFI, one is hard wired and the other is based on storing the content on to a storage device, such as a memory card. These vary in price from the cheapest, this being the memory card kind with the hard wired media player next with the WIFI unit being the most costly. The choice will be dictated by the deployment requirements, the most popular units are the hard wired and WIFI solutions as the media can be uploaded from one central office if you have a medium to large signage network.
3) Software this normally comes in two typoes, the first is to create the media that will be shown on the digital signage network and there are many free or trial packages online to try, before you commit to purchasing the media content creation software. The other type of software is normally built into the media player, so many displays can be controlled from one central office through a browser window as if you where on the Internet. The content players for memory cards have a built in menu and is controlled through a remote control, much like a remote for a television.
4) LCD display enclosure so without protection, how is your digital advertising solution going to work? This is the main function of an LCD enclosure to protect the hardware from fluid and excessive heat, this can be in a kitchen or on a beach, out on the streets of New York or in a hospital in Florida. These flat panel enclosures offer protection not only from the elements but also potential attack from vandals and vandals.
At the end of the day, it would be pointless to spend days laying fibre for the media players to find that the displays had been vandalised or even worse stolen. Each one of the above tips could help you achieve digital advertising Nirvana.
