subject: Sure Ways To Boost Your Online Business [print this page] When it comes to ecommerce, design is everything. Profit making on the internet is related to the appeal of your sites design and also the ease of use. You could have the best products ever showcased on the internet, but a poorly designed web site will damage your sales.
In order to have a profitable online store presence here are a few pointers.
A customer who cannot shop efficiently will leave your store, go elsewhere and never return again, even if you redesign your web site. It is important that from the onset your online store is designed in a clean and visually appealing manner. Broken links and clutter put a damper on your online venture
Colors affect emotions. This holds true when it comes to designing your online store. It is imperative that you use comforting light colours such as blues, greens and oranges. The use of threatening colours such as black may affect your customers on an emotional level without them ever realizing why they opted to shop elsewhere for the same product or service that you already have.TIP: Avoid the color red as much as possible and use green for your price indications.
Use subtle advertising to sneak in sales. Many online stores including Amazon.com use a phrase such as customers who purchased this item were also interested in This can be effective as long as you are not too aggressive. Customers do not want to feel that products are being pushed onto them.
One of the greatest conveniences of online shopping is that a customer finishes their shopping quickly and tirelessly. Make sure that your shopping cart software is capable of processing payments quickly at the checkout page. The process should be easy and streamlined for your customer to breeze right through it. Too much red tape and a customer will exit your store without completing the purchase.
Focus on a niche that your customers will remember you for. If you set up your online store to sell all products and services that you can come across then you end up confusing your customers. However a niche such as, Als specialty cookies, will get you devoted customers who will never look elsewhere for cookies.
Keep your prices customer friendly. Shopping is all about value. If you over price your products and services, then the customer will be discouraged and if you under price then you put the quality of your products and services under suspicion.
