subject: Top 3 Salon and Spa Marketing Strategies, Promotions, and Ideas For More Traffic [print this page] Top 3 Salon and Spa Marketing Strategies, Promotions, and Ideas For More Traffic
After you finish reading this article, you will have a better understanding of some salon and spa marketing strategies, promotions, and ideas to drive more traffic and awareness.
In this type of business, when you can generate a satisfied customer, you can count on them being around for a very long time. The goal of this article is to show you how to not only get more customers but how to practice retention in the process.
1. Yearly Giveaways- One of the best strategies you can start using right now to attract more business is to give away your talents and energy for one full day. The best time to give away your services would be right before school begins.
This is the time when moms are trying to figure out who and where they can take their children to get the best styles and cuts to kick off the school year. Even though you are not charging anything for a full day, the reciprocity and the blessing will definitely come back to you.
2. Referral Marketing- As you begin to build relationships with new and old customers, don't hesitate to ask for referrals. Make it a rule and a habit to give each client a business card on their way out of your salon.
You will be amazed at the willingness of your clients' to refer your name and services to people that they know, and who would truly appreciate your talents.
3. Drawings- One of the most exciting spa and salon marketing strategies, promotions, and ideas you can implement for more awareness are drawings.
Maybe you can have a drawing for the first 3 people who pull the "winning numbers" from a fishbowl, or the first 5 lucky clients who sit in the salon chair with the "ticket" underneath the chair. These type of tips will always draw more attention and awareness for your business guaranteed.
