subject: Using Real Estate Web Site Content To Generate Leads, Listings And Sales [print this page] Are you using real estate web site content to generate real estate leads? Why not? If you already have a website with lots of website pages you probably have all the content you need to generate as many leads as you can handle, and if you don't have one you can purchase pre-written website content...instantly and inexpensively.
Some agents with web sites under-utilize their content to generate leads. They don't use the articles for blogging; to make special buyer, seller and investor reports; or in any other creative ways. Conversely, many of them think that having a web site is enough to generate leads, but it isn't if you expect to make any real money selling real estate.
Using Content to Get Leads, Listings and Sales
On the other hand if you have 7-10 pages on your website geared towards sellers you're ready to start generating more leads starting today...guaranteed. Here's how!
Make a flyer that says something like "Want to Sell Your Home In a Slow Market?" Email me today for a FREE Report on "How To Sell Your Home...despite the Slow Market".
Think people will email you for information? You bet they will and when they do you'll know that they want to do business with you, even though it might not be right away.
Next, set up your 7 part eCourse in an autoresponder - some agents call them drip mail campaigns - so that when someone emails for the information they'll get an instant automatic email response with the first lesson with no additional requirement on your par; whether it's for one person or 300 people. And you thought that real estate web site content was just for your web site.
Next, print 300 copies of your ad on a regular 8 x 10 sheet of colored paper - 2 flyers per sheet so that when you cut them in half you'll end up with 600 copies for zero additional cost (if you use your home or office computer and current supplies). If you have to go to somewhere like Kinko's or Office Depot you might spend 5 cents per sheet for a total of $15.00 (.05 X 300 sheets).
Finally, go out and distribute them. In a day's time you can hand distribute all of them. Place them on wind shields of cars parked at malls, football stadiums, parades, youth activity events (soccer, football, basketball, cheerleading, track), etc. Distribute them wherever people gather.
Leads, Listings and Sales
Now, for the fun part. What will follow is pure magic. By the time the eCourse is over some of the subscribers will have called to do business with you and they will never know that the eCourse was basically part of your real estate web site content.
Some of your subscribers will call wanting to list their homes with you. Others will call from the signs you'll place on the properties you list as a result of this strategy and even if you only convert 1% of the 600 flyers distributed you'll end up with 6 more prospects than you have right now...all made possible with real estate web site content that you converted to real estate marketing reports.
Sales are a natural part of this strategy, as the more listings you have the more sales you will make and the more sales you make the more listings you'll get. So goes the revolving cycle of real estate marketing.
Conclusion
Can you think of a better low cost real estate marketing strategy than this one? Then why not get started today and begin making the kind of money you dreamed about when you got licensed.
