subject: 5 Ways To Stay Connected In A Wired World [print this page] Whether you run a small, mid-sized or large business, you cannot reach the pinnacles of success unless you remain connected with your customers. The only way to know what the client wants and needs, which way the demand trends are moving, what customers dislike and what they expect from your products and services is to stay in touch with the public at all times. Today's technology driven world makes this simple. Here are some tips on how you can stay connected with your customers effectively and strengthen your relationship with them.
How to Stay Connected
Here are 5 easy ways to ensure that you always have your finger on the pulse of customer preference.
1.Email - Make sure that you collect the email addresses of all your customers. A regular mail just to update the client on the latest happenings at the company, new offerings, changes in schemes, etc., as well as asking for their feedback regarding your products and services will go a long way in helping you build long-lasting relationships and products cater to customer needs.
2.Social Network Media - The rising popularity of social networking sites, such as MySpace, Facebook and Twitter to name a few, provides an excellent way of reaching out to a vast audience in the least amount of time and with minimal expenditure. Create a profile for your company on each of these sites and use the network to create a snowball effect, where each person who likes what you have uploaded will recommend it to his own group of contacts. You can even create a forum on such sites to get comments and feedback from the public.
3.Skype & Google Voice - These free VOIP services makes staying in touch with clients across the globe easy and cheap. With facilities to share text, videos and conduct conferences, these services have made life easy for business owners.
4.Google Apps & Google Apps Mobile - With these applications, you can do everything from keeping a calendar of events to document storage and even creating email servers. Since these apps are web-base, you can access information from anywhere in the world, using any computer or mobile device.
5.Go2Meetings - This is an application that gives you the freedom to connect with clients and co-workers on a one-on-one as well as group basis. All the facilities, such as video conferencing, desktop sharing, presentation, webinars and group training, come at a reasonable monthly fee.