subject: Stuck On Designing That Logo? [print this page] A major element of a successful business is having a memorable logo. If you are trying to create an identity for your business by creating a great logo to represent your company, you may want to continue to read this article that is full of suggestions from the Vice President of Marketing Services for a design and printing company online.
Your logo should be able to effectively display the promise, personality, and purpose of your business or organization. Just by looking at your logo, your customer should be able to learn something about your business.
Your logo should be easily identifiable and serve to brand your company in the minds of your customers. It should speak of an image and a presence to all who look upon it. You want to carefully choose your color scheme for your logo.
The psychology of color is a useful tool and you'll want to make sure you utilize it wisely to accomplish your company's goals. If you want your logo to convey a message of trust you should greatly consider using blue in your logo.
If you've ever flipped through a magazine, odds are you've stopped at the logos that seem to jump off the page at you. You should try to create something that is memorable for your customer, as well as being bold so that it pops. Your logo doesn't just need to be eye-popping, it also needs to make sense with what you are selling, so you should test it on your customers to see what they think.
You should take care to make sure that your logo is simple because it is very easy to overdo your design. If you make a logo too complicated, no one will be able to remember it, much less associate it with your product. You don't want to confound and confuse your target audience.
Think about where your logo will be, as it must look great in several different places. You need to ensure that it is going to look great either with color or in black and white, and it has to be completely legible.
You should also remember that your logo will be downsized for use on business cards or will be blown up for use on larger marketing materials, so you will want to experiment and see how it will look. Another thing that you may want to consider pairing with your logo would be a tag which is a statement that summarizes what your company is offering.
This tag line serves to delineate you from other companies out there who might offer similar merchandise. The tagline should also be short, memorable and to the point when included in the logo.
Now you have your logo and possibly even a tagline, you should start putting it everywhere. Label anything you own that has to do with marketing your business, like business cards, company letterhead, and the envelopes. Use it as a signature when you send emails, place it on your site, and always use it when you correspond with customers.
If you create a quality logo that is memorable, it will soon be synonymous with the name and reputation of your business. Even if you don't have a large art budget or if your business is still in the growing stages, you should employ all of the logo creation tips that we have provided in this article in order to help you create a logo that will effectively represent your business and assist in building a solid brand.
