subject: How Valid Insider strategies on the way to System Promoting Is Exposed by Methods [print this page] How Valid Insider strategies on the way to System Promoting Is Exposed by Methods
Writing the perfect article for submission to an article directory for marketing purposes is all about striking the right balance. You need to provide web publishers and readers with well-written, entertaining and informative content. However, you also need to be keyword savvy so that your articles will do well in searches in both the article directories and on the major search engines. But which is more important?
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Without a doubt, good content should always take precedent and the major search engines are finding more and more ways to reward good content on the web, while penalizing keyword heavy content that holds little value for readers.
However, that is not to say keywords should be abandoned altogether. They are still vital for good search engine optimization and article marketing, but they should be used with carefully.
We have all run a search on Google or Yahoo! and clicked on a result only to be presented with a pointless, barely readable article that is stuffed with keywords. In 99.9 per cent of cases the immediate reaction is to click away from such a page as quickly as possible.
The point here is that whoever published this page effectively used keywords to get a high search engine page ranking and get visitors to the page. However, the poor quality of the page's content means that the visitors are lost immediately.
Therefore, the secret is to find a good balance. With a little work you can produce an article that reads well and has enough targeted keywords to help with SEO. In general, keywords should never go above a 2 per cent density. So, if your article is 500 words long, you shouldn't have more than 10 keywords.
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Also, it is not about how many keywords you have, but where you place them. Above all, the keyword should appear in the headline, the description, the opening paragraph and the last paragraph. These are by far the most important. The remaining keywords can be interspersed with the main content at any points you choose and where it reads well. If this is done well, the reader won't even realize that there are keywords in the article.
So when you are writing article marketing content, you will first need to decide on a subject you wish to write about and the keywords and keyphrases you want to use. Researching these keywords well is vital and there are many tools available online to help you with this. In general, your keywords should match the words a potential reader who is interested in the subject of your article might type into a search engine.
