subject: Social Media - Making it Work [print this page] Social Media - Making it Work Social Media - Making it Work
It seems everyone in any type of online business has jumped on the social media marketing band wagon. Yet, if you take the time and talk to them about it, they don't actually know what they are doing and if they do, how best to do it. Much less how to make this avenue of marketing work for them financially.
It would benefit you to learn some simple steps to make this work for you and your business. The benefits will be a better online web presence, trust between you and your readers, and a growing email list.
It can be a very simple strategy.
Plan
Message
Consistency
What is your plan? Before you can do anything well you need to figure out a few things. There is not going to be any right or wrong answers to these questions, but they do need to be answered.
Who? Who is your target market? Who is going to by your product or service?
What? What social media avenue does your target market use and what will you use?
How? How will you use social media? Facebook? Twitter? Blogging? YouTube? Pick one, learn and when you have mastered it~move to another platform.
What is your message? Developing a message is very important. Social media really is not about selling, not at first. It is about building relationships. Teaching, creating, and giving value. Information is usually what they are looking for so you need to focus on the end reader.
What? What do they want to hear? What do they need? What questions do they have.
How? How is it best to deliver the information? Be creative in sharing the information that your readers need. Video? Podcast? Articles? Tweets?
Lastly, you will need consistency. This will pull it all together. You will get loyal followers, make friends, maybe even fans when you have a consistent time frame in your delivery. This will also help you build trust in your new relationships. You need to decide what works for you and then stick to it. Daily blog? Bi-weekly blog?
If you take advantage of these tips you will be able to utilize the social media craze to its full potential. This is one of the best, and cheapest ways to build your online presence.
When you have implemented your plan, then you can move into the next phase and start monetizing. But it all goes back to building your web presence, building trust, and using the social media platform. This is one of the best~and cheapest ways~to accomplish your goal.
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